What an Executive Assistant Is — And What They Definitely Are Not

Administrative Profession Partnership Strategic Business Partner May 28, 2025

Let’s clear up some common misconceptions about the role of an assistant once and for all.


What an Executive Assistant is not:
• A ‘coffee runner’ or someone who only handles menial tasks.
• A glorified secretary focused on typing and filing.
• A passive note-taker in meetings with no input or influence.
• A personal concierge for their executive’s every whim.
• An unskilled worker waiting for instructions.
• Invisible in the workplace hierarchy or decision-making processes.
• Someone whose role is easily replaceable or irrelevant.
• A second-class employee with no career progression opportunities.
• An admin-only professional with no involvement in strategy.
• A reactive worker who simply ‘fixes’ what they are told to.
• An extension of their executive without an independent identity.
• A subordinate with no voice in the workplace.
• A person who assists but doesn’t do.
• A ‘back office’ resource disconnected from the organisation’s goals.
• A one-dimensional support figure.
• Glue, a magician, a superhero, your work wife or office mum.

What an Executive Assistant is:
• A strategic partner who drives their executive’s success.
• A proactive leader who ensures everything runs smoothly.
• A problem-solver, handling issues before they escalate.
• A trusted advisor, offering insights and perspective to executives.
• A project manager, overseeing initiatives and delivering results.
• A master of organisation, juggling competing priorities effectively.
• A communication bridge between leaders, teams, and stakeholders.
• A critical thinker who contributes to strategic decision-making.
• A skilled professional who adds measurable value to the business.
• A leader who cultivates trust, efficiency, and collaboration.
• An expert at managing time, resources, and relationships.
• An innovator who seeks better ways to work and achieve goals.
• A key player in creating seamless workflows across the organisation.
• An SME in administration
• A professional who understands and aligns with business objectives.
• An indispensable resource whose work impacts the entire team’s success.

What have I missed?

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