If your product or service is a perfect fit for the global administrative profession, we offer a rare opportunity to connect with 150,000 engaged assistants through exclusive marketing and sponsorship options—carefully curated for impact and reach.
Category: Partnership
Partner with the World’s Leading Network for Administrative Professionals
With a global database of 150,000 highly engaged administrative professionals, we offer a unique opportunity to connect with the world’s top assistants through trusted, targeted marketing. From live events in five countries to high-impact newsletters and standalone campaigns, our carefully curated audience is ready to hear from brands they can trust.
Mean Girl Behaviour Has No Place in the Office: Stand Up to Workplace Bullying
If you dread Monday mornings because of toxic workplace dynamics, you’re not alone—and you’re not overreacting. Bullying, exclusion, and cliques aren’t just schoolyard issues; they cause real harm in professional environments. It’s time to speak up, stand together, and make it stop.
Still Seeing Admins as a Resource, Not Talent? It’s Costing You
After speaking to assistants at global organizations, one thing is clear: underutilizing administrative professionals is a missed opportunity that directly affects your bottom line. It’s time to shift from viewing admin work as a job to recognizing it as a strategic career—and the Global Skills Matrix shows you how.
If You Don’t Have an Assistant, You Are One: The Real Cost of DIY Executive Tasks
Entrepreneur Jeff Hoffman famously illustrated the simple economics of hiring an assistant with a story about a $500-an-hour heart surgeon scheduling his own calendar. The lesson? When high-value executives handle tasks that could be delegated, the business pays a premium for the wrong person to do the job.
Why Executives Need Training Too: Unlocking the Full Potential of the EA–Leader Partnership
Executive assistants are often underutilised not because of a lack of capability, but due to a lack of understanding from the leaders they support. By training executives to better leverage the strategic value of their EAs, organisations can dramatically boost productivity, efficiency, and collaboration across the board.
Unity Over Division: The Power of Collaboration in Revolutionizing the Administrative Profession
The administrative profession is undergoing a major transformation, and now more than ever, it’s crucial for professionals to unite and focus on collaboration, not division. The challenges we face, from disruptive changes brought on by the pandemic to the ongoing fight for respect and recognition, require us to work together as one voice. The infighting, toxicity, and jealousy that sometimes plague the profession only serve to hold us back. By supporting one another, sharing knowledge, and embracing unity, we can redefine the role of administrative professionals and ensure it is recognized as an essential, strategic part of any organization.
Elevate Your Career: Shift from ‘Support’ to Strategic Business Partner by Changing Your Mindset
To be treated as a business professional rather than ‘just support,’ you must first change how you show up every day. Your mindset, actions, and presence influence how others perceive and respect you. Instead of reacting to problems, proactively contribute to the larger goals of the business. Embrace a strategic mindset, speak up in meetings, and align your decisions with company objectives. Stop waiting for recognition—show your value and elevate your role by going beyond expectations. When you embody the business person you aspire to be, others will start to treat you accordingly.
Breaking Free from Outdated Perceptions: Why the Title ‘Assistant’ is Holding Back Talented Professionals
In a viral post that has captured the attention of over half a million people, Candice Burningham sheds light on the outdated and demeaning perceptions surrounding the title of ‘Assistant.’ As the role evolves, many professionals are still shackled to a status that treats them as subordinates rather than strategic business partners. Burningham highlights a glaring issue: while assistants provide critical business support, their titles and roles continue to be undervalued, often relegated to menial tasks or seen as a mere status symbol. It’s time to dismantle these archaic views and elevate the role to reflect the true business value Assistants bring to the table—strategic thinking, operational leadership, and high-impact decision-making.
Earn the Right to Expand Your Role: Master the Basics, Then Prove Your Value
When looking to expand your role, trust is the key factor. During a recent discussion with a CEO and his Executive Assistant, the CEO expressed frustration over assistants trying to redefine their roles too soon. But the real issue isn’t ambition—it’s timing. If you master the tasks you were hired to do first and then demonstrate clear value in taking on more, no manager will object. The key is to frame your contributions around the benefits to the business, not just your own growth. Show measurable impact, and opportunities will follow.
