Business Strategy

Strategic Business Partner: More Than Just a Title for Assistants

May 27, 2025

There’s been plenty of debate around whether the term "strategic business partner" is just a shiny new label for assistants. But when fully embraced, this role becomes transformational....

Administrative Profession Goal Setting Partnership Strategic Business Partner

The Game-Changing Power of Hiring an Assistant for Entrepreneurs and Startups

April 17, 2025

For many entrepreneurs, hiring an assistant feels like a luxury they can't afford—until they do. Delegating administrative tasks frees up vital time for strategic growth, making an assistant...

Administrative Profession Goal Setting Strategic Business Partner

The Power of the 10-Minute Daily Meeting: Maximizing Assistant-Executive Collaboration

April 1, 2025

A short, focused daily meeting can be one of the most effective tools for assistants. In just 10 minutes, you can align with your executive, cover key updates,...

Administrative Profession Goal Setting Hybrid Working

Maximizing the Assistant’s Potential: Why Leadership Needs to Step Up

March 31, 2025

While assistants are trained to add immense value to their organizations, many still feel underutilized and misunderstood. With 58% of assistants feeling they aren’t being used effectively, it’s...

Administrative Profession Strategic Business Partner

The Assistant’s Core Mission: Maximizing Executive Efficiency

March 28, 2025

An assistant’s primary role is to give their executive back their time, ensuring their focus remains on high-value tasks. By working in sync, assistants and executives create a...

Administrative Profession Strategic Business Partner

Leading Up: Why EAs Are More Than Just Support

February 26, 2025

Many assistants don’t see themselves as leaders, but to become an administrative business partner, you must embrace influence and proactivity. Leading up is not about overstepping—it’s about enabling...

Administrative Profession Strategic Business Partner

Breaking Free from Outdated Perceptions: Why the Title ‘Assistant’ is Holding Back Talented Professionals

February 12, 2025

In a viral post that has captured the attention of over half a million people, Candice Burningham sheds light on the outdated and demeaning perceptions surrounding the title...

Administrative Profession Culture & Events Partnership Strategic Business Partner

Unlocking Executive Excellence: How Delegating to Your Assistant Can Multiply Your Impact

January 23, 2025

Learning to delegate effectively is a critical skill for executives, yet many struggle to utilize their assistants to their full potential. By trusting your assistant with tasks that...

Administrative Profession Goal Setting Strategic Business Partner

Unlearning to Lead: How Administrative Professionals Can Thrive in 2025 and Beyond

January 14, 2025

In a fast-paced, collaborative environment, efficiency is key. One simple yet powerful way to enhance team coordination is through a unified color-coding system. Whether it's managing calendars or...

Administrative Profession AI & Automation Partnership Strategic Business Partner

“Elevating the Role of Executive Assistants: How Effective Documentation Drives Strategic Impact”

December 20, 2024

Effective documentation is a vital skill for administrative professionals, especially senior assistants who play a key role in knowledge management. Far from just record-keeping, well-organized documentation serves as...

Administrative Profession Strategic Business Partner

The Evolving EA: Why Goal-Setting Is Essential for Success in 2025

December 11, 2024

As the administrative profession evolves, goal-setting is no longer optional—it's a necessity. Discover how setting clear objectives can empower executive assistants to adapt to changing demands, embrace strategic...

Goal Setting Strategic Business Partner