Despite overwhelming evidence of poor time management among leaders, many overlook the one solution that could change everything: their assistant. With over 80% of leaders lacking a time management system, this piece explores how administrative professionals can be leveraged strategically to reclaim time, reduce burnout, and drive real results — if only organisations knew how to use them properly.
Tag: EA value
What an Executive Assistant Is — And What They Definitely Are Not
It’s time to set the record straight. Executive Assistants are not glorified secretaries or back-office helpers — they’re strategic partners, problem-solvers, and key players in business success. This list debunks outdated myths and celebrates the real value of modern assistants. Share it to shift perceptions and elevate the profession.
