2025 is the year administrative professionals redefine their impact and step into strategic roles. Start with a simple yet powerful self-assessment to reflect on your achievements and identify where you can grow. This foundational exercise will help you unlock your full potential and be recognised as an indispensable partner in your organisation.
Executive Assistant
The Untapped Solution to Leadership Time Management: Your Assistant
Despite overwhelming evidence of poor time management among leaders, many overlook the one solution that could change everything: their assistant. With over 80% of leaders lacking a time management system, this piece explores how administrative professionals can be leveraged strategically to reclaim time, reduce burnout, and drive real results — if only organisations knew how to use them properly.
What an Executive Assistant Is — And What They Definitely Are Not
It’s time to set the record straight. Executive Assistants are not glorified secretaries or back-office helpers — they’re strategic partners, problem-solvers, and key players in business success. This list debunks outdated myths and celebrates the real value of modern assistants. Share it to shift perceptions and elevate the profession.
Strategic Business Partner: More Than Just a Title for Assistants
There’s been plenty of debate around whether the term “strategic business partner” is just a shiny new label for assistants. But when fully embraced, this role becomes transformational. From aligning goals and managing execution to protecting leaders’ time and driving measurable ROI, assistants operating at this level aren’t just supporting the business—they’re powering it.
What to Do When You’re Ready to Evolve—But Your Executive Isn’t
One of the questions that I’ve been asked most this year is, what you should do when you are ready to evolve but your executive isn’t. The administrative profession is in a definite state of evolution, with assistants taking on 30% more strategic work that adds greater value to their organisations. But what if your […]
Thriving Under Pressure: How Executive Assistants Can Succeed in a Fast-Paced Workplace
If the pace of work feels like it’s constantly accelerating, you’re not alone. For executive assistants, thriving in a high-speed environment requires smart planning, tech-savviness, and resilience. These practical strategies will help you stay focused, productive, and well—without burning out.
The Silent Language: Mastering Body Language as an Executive Assistant
Effective communication goes beyond words. For executive assistants, mastering body language is key to understanding and anticipating your executive’s needs. Learn how to interpret subtle non-verbal cues to elevate your support and strengthen your working relationship.
Are You Ready to Step Into Your Full Potential as an Assistant? It Starts with a Growth Mindset
Stepping into your full potential as an assistant requires grit, adaptability, and a growth mindset—the belief that your abilities can evolve through effort and learning. Here’s how embracing this mindset can elevate your impact and career.
From Assistant to Administrative Business Partner: Why the Words We Use Matter
As the role of administrative professionals continues to evolve, so must the language we use to describe them. The shift from “assistant” to “administrative business partner” reflects a growing recognition of their strategic value, collaboration, and leadership within modern organizations.
Why Email Still Reigns Supreme for Executive Assistants Managing External Communication
While collaboration tools like Microsoft Teams have their place, email remains the gold standard for assistants managing external communications. Its formality, traceability, prioritization capabilities, and respect for workflow boundaries keep it at the top of the list for executive support professionals.