The portrayal of assistants in film and television has long relied on outdated tropes and exaggerated caricatures, undermining the reality of this highly skilled, strategic profession. It’s time to challenge these portrayals and recognize the true value administrative professionals bring to the modern workplace.
Tag: executive support
Why Email Still Reigns Supreme for Executive Assistants Managing External Communication
While collaboration tools like Microsoft Teams have their place, email remains the gold standard for assistants managing external communications. Its formality, traceability, prioritization capabilities, and respect for workflow boundaries keep it at the top of the list for executive support professionals.
From Support to Strategy: How Executive Assistants Are Powering Modern Business Operations
Today’s executive assistants are no longer confined to traditional admin duties. By embracing project management and data analysis, EAs are evolving into strategic assets—driving efficiency, delivering insights, and playing a key role in organizational success.
The Evolving Role of Executive Assistants: From Admin Support to Strategic Project Partners
As the workplace continues to transform, executive assistants are stepping into dynamic new roles beyond traditional administrative support. From managing projects to analyzing data, EAs are becoming strategic partners in business success—leveraging technology, streamlining processes, and driving informed decision-making.
The Untapped Power of Half a Billion Women: Time to Elevate the Admin Profession
The administrative profession is the largest employer of women globally, yet it remains one of the most undervalued. With no clear career path, training, or leadership, half a billion professionals are being overlooked. It’s time to unlock their full potential—and see measurable impact on your bottom line.
The Power of the 10-Minute Daily Meeting: Maximizing Assistant-Executive Collaboration
A short, focused daily meeting can be one of the most effective tools for assistants. In just 10 minutes, you can align with your executive, cover key updates, and prevent time-consuming interruptions later. By making these check-ins a priority, assistants ensure their executives stay on track while maintaining efficiency in their own roles.
Maximizing the Assistant’s Potential: Why Leadership Needs to Step Up
While assistants are trained to add immense value to their organizations, many still feel underutilized and misunderstood. With 58% of assistants feeling they aren’t being used effectively, it’s clear that leadership and HR need to recognize the ROI of a well-structured administrative function. When businesses truly understand how to leverage their assistants, productivity and efficiency soar.
Why Language Matters: Rethinking How We Describe Assistants
Calling assistants “magicians” or “work wives” may seem harmless, but it can diminish the professional expertise they bring to their roles. These terms reinforce outdated stereotypes and overlook the strategic value assistants provide. To ensure their work is respected, it’s crucial to use language that reflects their true contributions.
The Assistant’s Core Mission: Maximizing Executive Efficiency
An assistant’s primary role is to give their executive back their time, ensuring their focus remains on high-value tasks. By working in sync, assistants and executives create a powerful partnership—two skillsets forming one highly effective unit. When leveraged correctly, this dynamic drives productivity and business success.
The Hidden Cost of Overloaded Assistants: Why Saying “No” is Essential
Many assistants are struggling with unsustainable workloads, especially when supporting multiple executives. Burnout is rising, and the ability to manage time effectively is being stretched too thin. If you’re feeling overwhelmed, a time audit can help you gain clarity and advocate for better workload management. Plus, learning to say “no”—firmly and effectively—can be a game-changer in maintaining balance.
