hybrid working

2026: Building the Foundations for a Profession That Finally Gets Seen

December 30, 2025

Last year clarified what truly matters—family, health, presence—and it also highlighted a pivotal moment for the administrative profession. With AI, hybrid work, and digital-first expectations reshaping roles, assistants’...

Culture & Events Strategic Business Partner

AI Isn’t Replacing Assistants—It’s Revealing Leadership

December 22, 2025

AI is accelerating a truth long known to administrative professionals: their value isn’t in output—it’s in judgement, prioritisation, and protecting outcomes. Organisations that never understood this are now...

Strategic Business Partner

Why Proximity Is Not the Same as Executive Understanding

November 18, 2025

The belief that assistants must be physically present to truly understand and support their executives is a persistent myth. Evidence shows that remote work increases productivity, retention, and...

Administrative Profession Hybrid Working Strategic Business Partner

Why Physical Presence Is Not the Same as Effective Executive Support

November 17, 2025

The idea that assistants must be physically present to truly understand and support their executives is outdated and unsupported by evidence. Research shows remote work increases productivity, retention,...

Hybrid Working Strategic Business Partner

They Won’t Remember the Weekend You Worked—But Your Kids Will

May 5, 2025

With 30 years of hindsight, one lesson stands out: the emails can wait, but your time with loved ones can't. Step away from the screen—your future self (and...

Culture & Events Goal Setting Hybrid Working