Executive Assistants and Chiefs of Staff may work closely with leaders, but they solve entirely different problems. It’s time to stop treating one as a rung below the other — and start building true career progression within the assistant profession.
Tag: leadership support
From Task-Focused to Impact-Driven: A Day in the Life of Two Assistants
Explore the stark contrast between a transactional assistant who completes tasks and a strategic executive assistant who drives business results. Discover how evolving from reactive to proactive support transforms not only daily work but also the perception and impact of the administrative profession.
Discover Your Core Values to Unlock Greater Impact and Fulfillment in Your Role
Building on your self-assessment, today’s focus is defining your core values—the principles that drive your fulfillment and success at work. By understanding what truly matters to you, you’ll make aligned decisions that boost satisfaction and help shape your path as a strategic partner throughout 2025.
Revolutionise Your Role in 2025: Becoming a Strategic Business Partner
2025 is the year administrative professionals redefine their impact and step into strategic roles. Start with a simple yet powerful self-assessment to reflect on your achievements and identify where you can grow. This foundational exercise will help you unlock your full potential and be recognised as an indispensable partner in your organisation.
The Untapped Solution to Leadership Time Management: Your Assistant
Despite overwhelming evidence of poor time management among leaders, many overlook the one solution that could change everything: their assistant. With over 80% of leaders lacking a time management system, this piece explores how administrative professionals can be leveraged strategically to reclaim time, reduce burnout, and drive real results — if only organisations knew how to use them properly.
What an Executive Assistant Is — And What They Definitely Are Not
It’s time to set the record straight. Executive Assistants are not glorified secretaries or back-office helpers — they’re strategic partners, problem-solvers, and key players in business success. This list debunks outdated myths and celebrates the real value of modern assistants. Share it to shift perceptions and elevate the profession.
Strategic Business Partner: More Than Just a Title for Assistants
There’s been plenty of debate around whether the term “strategic business partner” is just a shiny new label for assistants. But when fully embraced, this role becomes transformational. From aligning goals and managing execution to protecting leaders’ time and driving measurable ROI, assistants operating at this level aren’t just supporting the business—they’re powering it.
From Assistant to Administrative Business Partner: Why the Words We Use Matter
As the role of administrative professionals continues to evolve, so must the language we use to describe them. The shift from “assistant” to “administrative business partner” reflects a growing recognition of their strategic value, collaboration, and leadership within modern organizations.
Assistants as Strategic Assets: Shifting the Perception from Cost to Investment
Viewing an assistant as a cost rather than an investment is a fundamental misunderstanding of their role. Assistants enable executives to focus on high-value tasks, optimize workflow efficiency, and reduce stress—all of which contribute directly to business growth. Their specialized skills, from process implementation to project management, drive productivity and profitability. However, spreading assistants too thin diminishes their impact. When utilized correctly, every hour they save for a manager translates directly to the bottom line. It’s time to position assistants as strategic assets rather than overhead costs.
There’s No Such Thing as ‘Just’ a Job: Recognising Every Role’s Value
Everyone plays a vital role in the bigger picture—there is no such thing as ‘just’ a cleaner, ‘just’ an assistant, or ‘just’ anything. Carmina, my 68-year-old cleaner, understands that her work allows others to thrive. Her wisdom is a reminder that no matter the job title, every contribution matters in making life and business run smoothly.