Most assistants never had that defining moment of arrival—you fell into the role, kept serving, kept supporting, but rarely stopped to recognise the value you’ve already built. It’s not who you think you are that holds you back. It’s who you think you are not.
Professional Identity
Stop Destroying Yourself to Survive: Why Assistants Must Reclaim Their Voice
Too many assistants are told they’re “too much” or “not enough.” They’re asked to shrink, hide, or erase themselves just to fit in. But you were never hired to disappear — your voice, insight, and humanity are your value. It’s time to stop dimming your light and start thriving unapologetically.