There are so many titles floating around our profession that I am loath to add yet another one, but one that keeps catching my attention is “Founder Associate.” It’s being used more and more in start-ups and scale-ups, often described as the founder’s “right hand.” Sound familiar? It should. But here’s the difference. A senior […]
strategic partnership
The Rise of the Chief of Staff — And What It Really Means for EAs
The Financial Times has finally spotlighted the Chief of Staff role, but much of what they praise has been the quiet expertise of senior EAs for decades. CoS and EA roles aren’t competitors—they’re partners in the same ecosystem, each driving leadership and business performance in different but complementary ways.
The 21 Office Nightmares Only an Assistant Will Understand 👻
They say ghosts aren’t real — but every assistant knows better. From resurrected projects to haunted calendars, the admin world has its own kind of horror story. This Halloween, clutch your coffee and prepare for 21 office nightmares that will make every EA shudder with recognition. What would you add to the list?
Founder Associate or Executive Assistant — Which One Feels Like Home?
A new title is emerging in the world of executive support: Founder Associate. Common in start-ups and scale-ups, it mirrors many of the same skills as a senior assistant — influence, prioritisation, and execution — but operates in a world without structure. While assistants bring order to complexity, Founder Associates thrive in chaos, building systems from the ground up. Both roles demand intelligence and courage, but the key question is: do you want to work within a system or build one?
Founder Associate or Executive Assistant — Which One Feels Like Home?
A new title is emerging in the world of executive support: Founder Associate. Common in start-ups and scale-ups, it mirrors many of the same skills as a senior assistant — influence, prioritisation, and execution — but operates in a world without structure. While assistants bring order to complexity, Founder Associates thrive in chaos, building systems from the ground up. Both roles demand intelligence and courage, but the key question is: do you want to work within a system or build one?
The Smart Founder’s First Hire: Why Your Assistant Should Come Before Anything Else
Most entrepreneurs think they can’t afford an assistant — but the truth is, they can’t afford not to have one. Research shows founders lose nearly two days a week to admin. Hiring an assistant isn’t an expense; it’s an investment that delivers immediate ROI, freeing you to focus on growth, strategy, and innovation.
What If We Reimagined the Administrative Profession?
Imagine a world where assistants are recognised not as overhead but as vital infrastructure — as strategic as HR, finance, or marketing. A profession where their voice carries weight, their onboarding is robust, and their potential is fully unlocked. What if empowering assistants didn’t just free leaders’ time, but shifted the entire trajectory of organisations?