strategic support

When Titles Freeze but Responsibilities Soar: Closing the Gap

November 24, 2025

The new Global Skills Matrix research highlights a stark reality: assistants’ responsibilities have expanded dramatically, yet titles and job descriptions have barely changed. Strategic coordination, project ownership, governance,...

Administrative Profession Goal Setting

The Multidisciplinary EA: Why the Role Is More Complex Than Ever

November 19, 2025

The EA role has always been multidisciplinary, but today its scope is broader and more complex than at any point in the profession’s history. Administrative, operational, strategic, digital,...

Administrative Profession Goal Setting Strategic Business Partner

Executive Assistants Are Already Strategic – stop Pigeonholing the Role

July 7, 2025

Despite persistent myths, Executive Assistants are not just tactical support — they’re already playing strategic roles in high-performing companies. With AI automating logistical tasks, EAs are shifting toward...

Administrative Profession AI & Automation Strategic Business Partner

Stop Waiting: You Weren’t Hired to Disappear

July 5, 2025

In the administrative profession, too many talented individuals have been taught to stay small. But true support isn’t about shrinking — it’s about showing up with impact. Your...

Administrative Profession Goal Setting Strategic Business Partner

A Tribute to the Assistant Behind the Success: Tracey Chapman’s Legacy

June 26, 2025

Piers Morgan’s heartfelt tribute to his assistant of 20 years, Tracey Chapman, is a rare and powerful acknowledgment of the unseen brilliance behind a high-performing life. It’s time...

Culture & Events Partnership Strategic Business Partner

Breaking Down Silos: Building a United and Strategic Assistant Team

June 2, 2025

Administrative teams often struggle to gain recognition because they work in silos rather than as a cohesive unit. Lack of communication, competing agendas, and isolated efforts create inefficiencies...

Administrative Profession Culture & Events Partnership Strategic Business Partner

If You Don’t Have an Assistant, You Are One: The Real Cost of DIY Executive Tasks

May 2, 2025

Entrepreneur Jeff Hoffman famously illustrated the simple economics of hiring an assistant with a story about a $500-an-hour heart surgeon scheduling his own calendar. The lesson? When high-value...

Administrative Profession Partnership Strategic Business Partner

Why Executives Need Training Too: Unlocking the Full Potential of the EA–Leader Partnership

April 30, 2025

Executive assistants are often underutilised not because of a lack of capability, but due to a lack of understanding from the leaders they support. By training executives to...

Administrative Profession Partnership Strategic Business Partner

How Assistants Can Be the Culture Carriers Your Company Needs

April 25, 2025

Administrative professionals aren’t just behind-the-scenes organizers—they’re central to shaping and sustaining company culture. With their wide-reaching influence and deep involvement in communication and coordination, assistants can drive cultural...

Administrative Profession Culture & Events Strategic Business Partner

From Assistant to Administrative Business Partner: Why the Words We Use Matter

April 24, 2025

As the role of administrative professionals continues to evolve, so must the language we use to describe them. The shift from “assistant” to “administrative business partner” reflects a...

Administrative Profession Culture & Events Strategic Business Partner

The Evolving Role of Executive Assistants: From Admin Support to Strategic Project Partners

April 14, 2025

As the workplace continues to transform, executive assistants are stepping into dynamic new roles beyond traditional administrative support. From managing projects to analyzing data, EAs are becoming strategic...

Administrative Profession AI & Automation Goal Setting Strategic Business Partner