time management

Urgency Is Not the Same as Importance

December 11, 2025

Assistants are often expected to absorb last-minute chaos created by other people’s poor planning. But when everything is treated as urgent, nothing is prioritised properly, and burnout becomes...

Strategic Business Partner

The Smart Founder’s First Hire: Why Your Assistant Should Come Before Anything Else

October 6, 2025

Most entrepreneurs think they can’t afford an assistant — but the truth is, they can’t afford not to have one. Research shows founders lose nearly two days a...

Administrative Profession AI & Automation Partnership Strategic Business Partner

Rest is Resistance: Why Taking Time Off Isn’t a Luxury, It’s a Necessity

July 28, 2025

In a culture that glorifies overwork, especially for assistants, choosing to rest can feel rebellious — but it’s essential for long-term success. Backed by research on burnout and...

Administrative Profession Culture & Events Goal Setting

Still Not Sure What an Assistant Can Do? Read This.

July 21, 2025

A C-suite exec once told me, “I just don’t know what an assistant could do for me.” If that sounds familiar, it’s time for a wake-up call. A...

Administrative Profession Strategic Business Partner

Why Leaders Need to Make Time for Their Assistants — Even When They Think They Don’t

July 3, 2025

Busy leaders often skip regular check-ins with their assistants, thinking they don’t have time. But this creates a costly cycle of overwhelm and inefficiency. By investing just 10...

Administrative Profession Partnership Strategic Business Partner

From Task-Focused to Impact-Driven: A Day in the Life of Two Assistants

June 6, 2025

Explore the stark contrast between a transactional assistant who completes tasks and a strategic executive assistant who drives business results. Discover how evolving from reactive to proactive support...

Administrative Profession Goal Setting Partnership Strategic Business Partner

The Untapped Solution to Leadership Time Management: Your Assistant

May 29, 2025

Despite overwhelming evidence of poor time management among leaders, many overlook the one solution that could change everything: their assistant. With over 80% of leaders lacking a time...

Administrative Profession Goal Setting Partnership Strategic Business Partner

Thriving Under Pressure: How Executive Assistants Can Succeed in a Fast-Paced Workplace

May 21, 2025

If the pace of work feels like it’s constantly accelerating, you're not alone. For executive assistants, thriving in a high-speed environment requires smart planning, tech-savviness, and resilience. These...

Administrative Profession Goal Setting Hybrid Working Strategic Business Partner

If You Don’t Have an Assistant, You Are One: The Real Cost of DIY Executive Tasks

May 2, 2025

Entrepreneur Jeff Hoffman famously illustrated the simple economics of hiring an assistant with a story about a $500-an-hour heart surgeon scheduling his own calendar. The lesson? When high-value...

Administrative Profession Partnership Strategic Business Partner

The Game-Changing Power of Hiring an Assistant for Entrepreneurs and Startups

April 17, 2025

For many entrepreneurs, hiring an assistant feels like a luxury they can't afford—until they do. Delegating administrative tasks frees up vital time for strategic growth, making an assistant...

Administrative Profession Goal Setting Strategic Business Partner

The Power of the 10-Minute Daily Meeting: Maximizing Assistant-Executive Collaboration

April 1, 2025

A short, focused daily meeting can be one of the most effective tools for assistants. In just 10 minutes, you can align with your executive, cover key updates,...

Administrative Profession Goal Setting Hybrid Working