Advanced Certificate for the Executive Assistant: ACEA®:

10th - 14th July 2023

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Advanced Certificate for the Executive Assistant: ACEA® London

Advanced Certificate for the Executive Assistant: ACEA® London

The Advanced Certificate for the Executive Assistant: ACEA® is an intensive and interactive executive-level training course.

The role of the Executive Assistant is on a journey and the responsibilities of this highly demanding and visible role continue to grow exponentially. ACEA® equips current and aspiring Executive Assistants with the skills and knowledge they need to excel.

Uniquely delivered from an Executive led perspective, the Advanced Certificate for the Executive Assistant: ACEA® focuses on elevating the role of the Executive Assistant. Delivering a fundamental understanding of business and organisations, as well as practical skills, including:

Strategic thinking, leadership skills, the linkages between strategy, projects & operations, governing & managing projects, communication skills, risk management, ethics, financial awareness, productivity & time management techniques - plus much more

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All Access


USD $2,339

Early bird price ends 26th May, 2023

5 Day Training Course
Food & Beverages included during the course
Certification upon full completion of the course


Not sure how to ask?

We make it really easy by sending you a business case letter that has helped thousands of Assistants to ask for funding to attend our events and training.

Request a business case letter

About The Event

Over 500 Reviews on

view now >

Benefits of Attending

Increase your business expertise, learn new skills and enhance the attributes that make an outstanding EA

Why have nearly 2,000 Assistants participated in the ground-breaking ACEA® training course?

  • To give their executive(s) greater confidence to delegate more important & critical responsibilities
  • To gain a broader understanding of the business, increase business acumen & bring new ideas/skills to their organisation
  • To rejuvenate their passion for their career, take the next step up & progress further
  • To manage projects more efficiently, increase productivity and delegate
  • To join & share experiences with EAs from other sectors and nationalities
  • To stand out with a globally recognised accredited certification
  • To gain respect in the boardroom & recognition of their role & responsibilities
  • To learn from world-renowned trainers & accomplished business leaders

What areas will the course cover?

  • Strategic thinking
  • Corporate visions & missions
  • Understanding the linkages between strategy, projects & operations
  • Project management skills
  • Stakeholder management
  • Risk management
  • Quality management
  • Ethics & corporate social responsibility
  • Communication skills
  • Emotional intelligence / resilience
  • Service orientation
  • Time management
  • Leadership skills
  • Presentation skills
  • Financial awareness
  • Change management
  • Critical thinking and problem solving
  • Negotiation skills and conflict management

What are the Learning Objectives

  • Gain a broader understanding of business, increase your business acumen & bring new ideas / skills to your organisation
  • Give your Executive greater confidence to delegate more important and critical tasks to you
  • Rejuvenate your passion for your career, take the next step up & progress
  • Learn from world renowned trainers & accomplished business leaders
  • Demonstrate what you are capable of
  • Enhance the recognition of your role & its responsibilities
  • Gain respect from senior Executives and the wider board members
  • Broaden your network, join & share experiences with EAs from other sectors and nationalities
  • Stand out with a globally recognised accredited certification
  • Demonstrate that you have the skills and experience to manage effectively on a national, regional and global level

More about the course

The Advanced Certificate for the Executive Assistant: ACEA® is an intensive and interactive executive level training course.

The role of the Executive Assistant is on a journey and the responsibilities of this highly demanding and visible role continue to grow exponentially. ACEA® equips current and aspiring Executive Assistants with the skills and knowledge they need to excel.

ACEA® is available as an intensive 5-day course or remotely, via highly interactive and engaging, instructor led, live online class sessions.

The ACEA® training style and subject matter are the same, whether it be in a classroom or online. We also maintain the benefits of the ‘shared learning experience’ with your class, regardless of if you are in a room or joining virtually.

Book onto scheduled open courses or contact us to arrange a private course for teams of over 4.

What our attendees say:

I highly recommend this course for all EAs or PAs who are looking for high level training. Having being in the administrative profession for 30+ years – this is the first high level course I have attended that left you exhausted every night having had a full intense day of effective training to enhance a strategic working partnership with your manager. Well done Richard for outstanding facilitation of this course.
Vicki Faint (AAPNZ Cert., NZDipBus Admin), Executive Assistant to the Vice-Chancellor, Victoria University of Wellington, New Zealand
This training is the best I have ever attended outside my organizational leadership degree course. It is perfect for EAs, PAs and Administrative Professionals at different levels of their careers in all business environments. The group exercise sessions were invaluable and worked especially well for me by reinforcing all I learned. I cannot say enough about the ACEA course. I recommend that everyone in Admin attends. It was a great investment in myself and simply put; just Excellent!
Grace Ayishetu, EA to MD, Tullow Oil
Excellent course content and delivery. The networking experience was exceptional. I highly recommend the ACEA™ to all Executive Assistants looking for relevant training.
Sonia Williams, FortisTCI, USA
Excellent and comprehensive training delivered. I left inspired and energised. I will be recommending the course to any of my peers in need of a boost of confidence & motivation.
Pavlina Perkova, LEGO, Czech Republic
I would highly recommend ACEA to other seasoned EA’s who are serious about their careers and receiving an accredited designation.
Ana Maria Monteiro, Air Canada, Canada
After reading the course objectives and reviews, my expectations for ACEA were high. I must say that after completing the week-long course, Richard EXCEEDED my expectations. The class was energetic, interactive, safe, and, dare I say, fun. It was wonderful meeting people from all over the world
Brenda L. Rogers CAP, OM, Del Frisco’s Restaurant Group, Vice President of Administration, Executive Assistant to the CEO
The 5-day course was very well organised, the subjects covered during the week will assist me to further develop the skills to become a more professional and strategic Executive Assistant and a better partner to the Executive I work with today. The course focused on a wide variety of subjects relevant to me in my role to stay ahead within my profession. Mr. Arnott skilfully identified our strengths and weaknesses and helped us throughout the course to develop even further and gave us the tools to “becoming the best that we can be”. The course furthermore provided a platform to extend both my professional as well as private network.
Karin Hélène, Senior Executive Assistant to Director General Prof. John Womersley, European Spallation Source ERIC, Lund, Sweden (IMA South Sweden Regional Chair)
This course has given me a new understanding of the new modern EA roles. Mr. Arnott successfully delivered this excellent program identifying the critical and congruent material content to train the EA’s and how to implement in our functions. Mr. Arnott skillfully managed the plethora of personalities in the group providing one-on-one attention. He has the gift of identifying each attendee’s primary talents and brings out the best in each one throughout the course. I can wholeheartedly recommend this program.
Kenia B. Figueredo, Executive Assistant, Johnson & Johnson Supply Chain
This course is not your average how-to-make-software-work-better EA course. This five day course will push you to not only think like your Executive, but have the deeper understanding of the business behind that thinking. The curriculum is packed with information transferable across industries, and the flow of the material is very well thought out, interconnected and engaging
Executive Assistant, Booz Allen Hamilton, New York City
This is the most extensive and thorough training and education I have experienced in decades. There are courses that promise upper level training but very few that truly deliver, ACEA is one that delivers.
Susan Ward, Executive Assistant, Bush Brothers & Company, USA

The Schedule

* Please note that all times below are shown in local time.

  • Personal introductions
  • Course background
The Modern-Day Executive Assistant
  • The journey
  • Future skills
  • Characteristics and qualities
Understanding Ourselves and Others
  • Emotional intelligence at work
  • Know your inter-personal style and how your behaviour impacts others
  • Learn how to manage others
  • DISC personality assessment
  • Measuring your emotional intelligence
  • Resilience
  • Service orientation
Presentation Skills
  • Overcoming fear
  • Planning presentations
  • Presentation preparation and tips
Organisations and Strategies
  • The modern organisation
  • Vision, mission and core values
  • Corporate strategies
  • Principles of planning setting goals and objectives
Performance Measurement
  • Understand why organisations measure
  • The balanced scorecard
  • Measuring an Executive Assistant’s performance
Personal and Corporate Ethics
  • Corporate social responsibility
  • Personal ethics
  • Corporate ethics
  • Dealing with ethical dilemmas
Motivating Performance
  • What motivates you?
  • The 5 key motivation theories
  • Maslow vs Herzberg
Project Management
  • What is a project?
  • Why projects go wrong
  • The golden rules of project management
  • Project management methodologies
  • Work breakdown structures (WBS)
  • Project estimating
  • Project scheduling tools
  • Controlling the project
  • Status reporting
Risk Management
  • What is risk management?
  • Why organisations manage risk
  • Barriers to effective risk management
  • Risk quantification and measurement
  • Risk response options
Stakeholder Management
  • What is stakeholder management?
  • Stakeholder mapping
  • Managing different stakeholders
Quality Management
  • Defining quality
  • The cost of quality
  • Quality planning
Time Management
  • Definition of time management
  • Multi-tasking
  • The time management process
  • Delegation
  • Running effective meetings
Leadership Skills
  • Understanding leadership vs management
  • Building trust
  • Developing influencing skills
  • Assess your leadership competencies and learn how you can develop your strengths
Communication Skills
  • Develop your ability to influence and communicate with others
  • Communication strategies and techniques
  • Listening skills
  • Verbal and non-verbal communication
  • Barriers to communication
Financial Awareness
  • Financial accounting vs management accounting
  • Understanding the 3 key financial statements
  • Principles of budgeting
Critical Thinking & Problem Solving
  • What is critical thinking?
  • Problem solving techniques
  • Assessing potential solutions
Change Management
  • What is change?
  • Change drivers
  • Responses to change
  • Overcoming resistance to change
Conflict and Negotiation Skills
  • Conflict triggers
  • Managing conflict
  • Negotiation tactics and negotiating styles
ACEA® Assessment

Only those who successfully complete the examination and participate effectively in the course case studies will receive the Advanced Certificate for the Executive Assistant: ACEA®