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5th - 6th June 2023

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Modern Day Assistant Barrie

The role of the Assistant has changed beyond recognition. The press is full of stories about how the role is disappearing and we know that many of the task-based parts of the job are either being outsourced or taken over by artificial intelligence. 

So where does that leave you? 

There has never been a more confusing time to be an Assistant because the responsibilities have developed so fast. And you have never needed to prove your value to business and what you contribute to the bottom line so categorically. 

In this Masterclass, Lucy Brazier OBE looks at the role past, present and future to explain why it has developed how it has. She explores the opportunities that this creates for you to become a true Business Partner to your Executive including developing the partnership, establishing the ground rules, communication, adapting to style & maintaining a great partnership. 

MDA Barrie
USD $1,299

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2-day Modern Day Assistant course with Lucy Brazier OBE
Food & beverages included during the course
Certificate of Attendance, for recertification points

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About The Course

Benefits of attending

  • Understand the role and how you can add value to your Executive and your business
  • Enhance your communication skills, understand body language & explore emotional intelligence
  • Learn how to build a powerful business partnership
  • Increase your productivity
  • Master the art of managing more than one Executive
  • How do you become strategic?
  • Explore processes for problem-solving, decision-making & project management
  • Learn to deal with multitasking, stress and overwhelm
    You will receive a certificate of attendance upon completion of the full course

About Lucy Brazier OBE

CEO, Marcham Publishing | Publisher of Executive Support Magazine | International Speaker | Conference Chair | Expert on the Administrative Sector  

Lucy Brazier OBE is one of the world’s leading authorities on the administrative profession.

As CEO of Marcham Publishing, specialist publishers of Executive Support Magazine, a global training magazine dedicated to the professional development needs of senior and aspiring administrative professionals, Lucy is passionate about ensuring the Assistant role is truly recognised as a career and not just a job.  

Her formidable training expertise and speaking style have given her opportunities to train, present and emcee events in more than 50 countries at over 450 events, including chairing the 2015 World Administrator Summit in Papua New Guinea and co-facilitating the same event in Frankfurt in 2018. This has created much-needed discussions ranging from encouraging Executive Assistants to work towards becoming centres of excellence within their companies, to explaining why college students should see the Assistant role as a proper profession with a career path. The work being conducted worldwide on career paths, job titles and education for Assistants is one of her key drivers, and she is working with some of the most recognisable companies on the planet to consult on restructuring and training their Business Support functions.

Lucy has a unique overview of the role and where it is heading. She has access to the most forward-thinking, passionate and knowledgeable trainers and administrative business leaders in the world, as well as personally meeting and speaking to literally thousands of Assistants for more than a decade. Her knowledge of the market and what Assistants all over the world are facing on a day-to-day basis is second to none.

In 2021, Lucy was awarded an OBE for services to office professionals. She has also received an Honorary Fellowship to the Institute of Administrative Management – one of the oldest management institutes in the world, having inspired professional business managers and administrators since 1915 – in recognition of her work to drive the profession forward. 

Lucy has worked in publishing for over 30 years. She has previously worked as a Publishing Director for Wilmington PLC as well as for EMAP, The Times, The Independent, Centaur Communications and Glass’s Guide. 

Who is this course recommended for?

All aspiring & senior Administrative Professionals, looking to enhance their skills from a level 3 to 4 based upon the Global Skills Matrix.

What our attendees say:

“An extremely informative 2 days spent investing and uplifting my skills to benefit my executive and the company. By understanding what it means to partner with my executive, learning and implementing time-saving tactics and processes, will ultimately save us all time and money and by making me more efficient, ensures my executive is more effective. Highly recommend this exceptional course.”
Catherine Dernulc, EA to CPO, Lego
“This is a great course if you feel you are getting nowhere with a hard to manage executive, it helps understand the different personalities and how we can all help our executives perform better and therefore become invaluable to them.”
Bev Austin, Executive Assistant, CIFAS
“Every PA/EA should go on this course! So many insightful hints, tips and ideas as well as some great stories and first-hand experience shared by Lucy. It’s also a great opportunity to network and share best practice with others in the profession. Not to be missed!”
Joanne Conroy, EA to Head of First Direct, HSBC
Lucy was absolutely fantastic. I was so glad to take the course as it benefited me so much. It's really inspired me to approach my role now in a different light and utilise my skills further. I would highly recommend this course to all Executive Assistants and PA's!
Tegan Rimmer
Lucy Brazier is one of the most exciting and engaging speakers I have seen in a while. The course was brilliant, the layout and the trainer were great. As it was provided in a small group, the outcomes were brilliant - as we were not only learning from Lucy but also from each other.
Lucia Mayo
Lucy Brazier OBE is a fantastic speaker, coach, mentor. I thoroughly enjoyed the Modern Day Assistant course but it has left me wanting to learn more! It has inspired me to be the best version of myself and to find that job that makes my heart sing!
Lori Harding
An inspiring training for assistants at any level, insightful and thought-provoking with lots of tips and tricks and real-life stories shared throughout the course.
Viktoria Gal
Lucy has a real talent for storytelling and bringing content across in a way that you can actualize it in your normal day-to-day as opposed to a lot of theoretical concepts. Came away feeling very inspired and ready to action what I had learnt.
Rebecca Pipe
I can't think of anyone better than Lucy to give this sort of training. I feel I have received the best the world can offer and will benefit for years to come!
Yvonne Bell

The Schedule

* Please note that all times below are shown in local time.

Introduction and course objectives:

Let us give you the inside track – the most successful businesses understand how to use their Assistants as strategic business partners. The days of Assistants typing, answering phones, and doing gentle diary management are long gone. These days they are more likely to be found knee deep in project management, strategic research, reports & financial forecasts.

Increasingly, Executives are freeing up their time by utilizing their Assistants to fill the gaps where their weaknesses lie – allowing them time and space to get on with the things they are best at. Just think of the implications this has for increasing bottom line performance.

The Assistant as a Strategic Business Partner

The first session is all about positioning. Lucy Brazier looks at the role past, present and future to explain why it has developed how it has. She explores the opportunities that this creates for you to become a true Business Partner to your Executive including developing the partnership, establishing the ground rules, communication, adapting to style & maintaining a great partnership.

This course is designed to inspire, motivate, challenge, excite about the opportunities that exist in this role. It also provides very practical training, tools, and tips – real business solutions that you will take back to the office and implement immediately to improve your systems and productivity.

Skills to Position Yourself as an Influential Leader

Becoming a leader at work can be a challenge, especially for an Assistant, but with today’s CEOs increasingly listing leadership skills as one of the key qualities that they want from their Assistant, Lucy will examine how personal leadership is the key to establishing yourself as a leader in the workplace and which skill sets you will need to cultivate to lead up and position yourself as

the influential leader that your executive needs.

The Assistant’s Guide to Self-Awareness & Communication

Communication is key and essential to any role, especially within the role of an assistant. It is crucial that you have effective communication with your manager, to help build a stronger and more reliable working relationship.

With the skills from this session, you will be able to go back to your office and communicate more effectively not just with your manager, but other work colleagues as well. In time, you will see how it will help you to save time and build self-confidence within your role.


We will explore how success as an assistant begins with an understanding of yourself. During the session, we will look at, the Belbin Psychometric testing exercise to explore strengths, weaknesses and where you fit into your team, Johari Window — opportunities from self-awareness, your beliefs, values and behaviours, your Inner Voice, how body language can make a difference and how important communication is.

Quality Conversations, Office Politics and Emotional Intelligence

A key skill for every assistant is how to listen to understand rather than listen to answer. In this session, we will look at how misunderstandings occur, why failure to communicate properly can lead to toxic environments filled with politics and competing egos, and how failing to use emotional intelligence properly results in living at a low level of effectiveness, which ensures we will never achieve our greatest aspirations.

Building a Powerful Business Partnership

The relationship between an Assistant and their Executives is crucial to a company’s success but with the average age that most Managers get training sitting at 42, many Executives have never had training in how to manage their Assistants. It, therefore, falls to the Assistant to train their Executives how to use their skills to best advantage themselves and the company.


In this session we will explore:


  • Why influential leadership skills are crucial to the role of an
  • Strategically managing your Executive(s) and Key Stakeholders
  • Developing the business partnership with your Executive
  • Proactive vs Reactive Support
  • Making the transition from support to strategic business


But what if you have more than one manager? In the new role, most Assistants are managing at least two people. It is challenging enough to work well with ONE Executive, but if you are working for two – or MORE – the challenge is stressful at best. Are you dealing with two or more workloads, managing multiple communications and schedules, multiple projects and more?

We will also look at practical tips for productivity and time management that will ensure that you can prioritize, juggle, and support your numerous Executives effectively and without stress.

Introduction and review:

Day two is the practical day of the course. Having spent day one looking at a change in mindset and positioning the Assistant as a strategic business partner, day two looks at the practical productivity, decision making and project management skills you will need to do this.

Appy Talk

A lively and interactive session, sharing which apps the group are finding most useful currently in their role.

So, you think you're a strategic business partner? What does that mean?

Much has been made in recent times of the emergence of the Assistant as a Strategic Business Partner. The term is THE buzz word in the industry. But how do you become strategic? What does it mean? How do you change your day-to-day role to become the Assistant that your Executive needs to deliver at the highest levels? In this keynote session, Lucy Brazier will look at how to develop your business acumen to best support your executive and what skills are required to futureproof your career in a post-COVID / AI (Artificial Intelligence) world.

Learning objectives:

  • Knowing is different from understanding! Learn how to understand your
  • Explore what you need to know to support your Executive at the highest
  • Understand your executive’s personality and learning styles to ensure maximum return of investment from your partnership.
Project Management (Practical Session)

Project Management seems to be overtaking the Executive Assistant’s world these days. Whether or not your company calls it “Project Management” and deliberately applies its terminology and principles doesn’t matter; the reality is that Project Management is now part of every Assistant’s working life.

We will look at:

  • The difference between routine work and a project
  • Managing stakeholders and their expectations
  • Understanding how to prepare for and plan a
  • Understanding how to monitor a
  • Understanding the purpose and ways of evaluating a project

We will then organize an event from start to finish using the techniques we have used to determine ROI (Return on Investment) and manage the project from a budget.

Problem Solving and Decision Making (Practical Session)

With the changes to the role, many assistants are taking on more supervisory roles: Executives can help empower their assistants by making it clear that the assistant has real authority. The message the executive should convey is, “I trust this person to represent me and make decisions.”

This session will visit some classic and brand-new decision making and problem-solving processes to ensure the Assistant has confidence to look at all the options and weigh up the alternatives.

Stress – Getting Out of Overwhelm

And finally, we will talk about how you achieve all of this without blowing a fuse.

  • Why is managing your stress important?
  • What are the signs?
  • Work: Life Balance
  • How to avoid burnout – especially when working from