Modern Day Assistant Dubai
The role of the Assistant has changed beyond recognition. The press is full of stories about how the role is disappearing and we know that many of the task-based parts of the job are either being outsourced or taken over by artificial intelligence.
So where does that leave you?
There has never been a more confusing time to be an Assistant because the responsibilities have developed so fast. And you have never needed to prove your value to business and what you contribute to the bottom line so categorically.
In this Masterclass, Lucy Brazier OBE looks at the role past, present and future to explain why it has developed how it has. She explores the opportunities that this creates for you to become a true Business Partner to your Executive including developing the partnership, establishing the ground rules, communication, adapting to style & maintaining a great partnership.
Not sure how to ask?
We make it really easy by sending you a business case letter that has helped thousands of Assistants to ask for funding to attend our events and training.
About The Course
Benefits of attending
- Understand the role and how you can add value to your Executive and your business
- Enhance your communication skills, understand body language & explore emotional intelligence
- Learn how to build a powerful business partnership
- Increase your productivity
- Master the art of managing more than one Executive
- How do you become strategic?
- Explore processes for problem-solving, decision-making & project management
- Learn to deal with multitasking, stress and overwhelm
You will receive a certificate of attendance upon completion of the full course
About Lucy Brazier OBE
CEO, Marcham Publishing | Publisher of Executive Support Magazine | International Speaker | Conference Chair | Expert on the Administrative Sector
Lucy Brazier OBE is one of the world’s leading authorities on the administrative profession.
As CEO of Marcham Publishing, specialist publishers of Executive Support Magazine, a global training magazine dedicated to the professional development needs of senior and aspiring administrative professionals, Lucy is passionate about ensuring the Assistant role is truly recognised as a career and not just a job.
Her formidable training expertise and speaking style have given her opportunities to train, present and emcee events in more than 50 countries at over 450 events, including chairing the 2015 World Administrator Summit in Papua New Guinea and co-facilitating the same event in Frankfurt in 2018. This has created much-needed discussions ranging from encouraging Executive Assistants to work towards becoming centres of excellence within their companies, to explaining why college students should see the Assistant role as a proper profession with a career path. The work being conducted worldwide on career paths, job titles and education for Assistants is one of her key drivers, and she is working with some of the most recognisable companies on the planet to consult on restructuring and training their Business Support functions.
Lucy has a unique overview of the role and where it is heading. She has access to the most forward-thinking, passionate and knowledgeable trainers and administrative business leaders in the world, as well as personally meeting and speaking to literally thousands of Assistants for more than a decade. Her knowledge of the market and what Assistants all over the world are facing on a day-to-day basis is second to none.
In 2021, Lucy was awarded an OBE for services to office professionals. She has also received an Honorary Fellowship to the Institute of Administrative Management – one of the oldest management institutes in the world, having inspired professional business managers and administrators since 1915 – in recognition of her work to drive the profession forward.
Lucy has worked in publishing for over 30 years. She has previously worked as a Publishing Director for Wilmington PLC as well as for EMAP, The Times, The Independent, Centaur Communications and Glass’s Guide.
Who is this course recommended for?
All aspiring & senior Administrative Professionals, looking to enhance their skills from a level 3 to 4 based upon the Global Skills Matrix.
What are our courses like?
Life Changing |
What our attendees say:
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