Sherie Pointon

Most assistants master the how, what, where, when, and who — but the most powerful question of all is why. Asking why elevates you from task-focused to strategy-driven, helping you see the bigger picture, anticipate needs, and align your work with organisational goals.

Unclear expectations drain more energy than long hours ever could. When your role shifts with every mood or reorganisation, burnout follows. Clear roles protect your mind the way boundaries protect your time — and that’s why the Global Skills Matrix matters. This World Mental Health Day, add your voice and help redefine what clarity looks like for assistants everywhere.

Every assistant is born with unique gifts — intuition, empathy, foresight, diplomacy — yet too often, those strengths are dismissed as “soft.” The truth? In a world of AI and automation, these human skills are more vital than ever. When you use them boldly, you don’t just shine — you help others find their light too.