Sid Madge

What truly sets world-class Executive Assistants apart? It’s not just their skills—it’s their strategic mindset, emotional intelligence, and adaptability to technology. In this article, we introduce a modern formula that defines the full impact of the role:
EA = (S + T + P + EQ + AI) × V.
More than a clever equation, it’s a framework for understanding how today’s assistants aren’t just supporting the business—they’re multiplying its value.

When one assistant leaves a harmful workplace, and another is about to enter it—what’s the right thing to do? In a profession built on discretion, does a duty of care to each other override silence? This piece explores the unwritten “EA code” and why integrity, not just loyalty, should guide how we support one another behind the scenes.

Some of the most skilled, strategic Executive Assistants are being overlooked—not for lack of talent, but because of age. As redundancies rise and hiring biases go unchecked, too many 40+ professionals are facing rejection, not recognition. This is more than ageism; it’s a crisis of value and visibility. It’s time we stop filtering out the very expertise we say we need.