The administrative profession is transforming — and so is the role of the Assistant. AI, automation, and changing business priorities mean that success today depends on strategic thinking, confidence, and leadership presence.
Led by Lucy Brazier OBE, this two-day course helps Administrative Assistants redefine their role as true business partners. It’s not a list of tools — it’s a total mindset shift.
Speak with clarity and authority.
Build calm, confident leadership presence.
Use AI to elevate your strategic contribution.
Lead projects that deliver measurable value.
Align your work to organisational goals.
Operate as a trusted business ally.
Your comprehensive learning journey
📅 18/06/2026
• The evolution of the administrative profession
• Setting intentions: defining ambitions, boundaries, and confidence levels
• Why AI is an advantage, not a threat
• Tools that save time and increase value
• Using AI for communication, operational and workflow optimisation and research
• Building effective AI prompts
• How mindset shapes influence and authority
• Building credibility, confidence, and clarity
• Managing up and collaborating across teams
• Understanding your executive’s perception versus your own
• The components of presence: confidence, communication, and credibility
• Using body language and tone to project calm authority
• Listening skills that build trust and influence
• Quality conversations using Transactional Analysis and personality styles
• Tailoring communication to different executives and stakeholders
• The Animal Model
• Navigating power, politics, and people with empathy and tact
• Handling difficult situations and protecting your reputation (and your executive’s)
• Managing your inner critic and emotional responses
• Strengthening emotional intelligence and resilience
• Understanding executive priorities, pressures, and working styles
• Communicating with clarity and authority
• Aligning your work to executive goals and KPIs
• Strengthening mutual trust through consistency and insight
• Reflection and key takeaways from Day One
• Preparing for the transition to strategic partnership
📅 19/06/2026
• The shift from subordinate to strategic partner
• Running a reset meeting with your executive
• Clarifying expectations and aligning deliverables
• Creating buy-in and shared accountability
• How to think like your executive
• Knowing your organisation’s strategy, stakeholders, and goals
• Increasing commercial awareness and credibility
• Improving processes for greater efficiency and ROI
• Calculating and communicating your business value
• Understanding how your work supports success
• Time, task, and priority management for multiple leaders
• Designing systems that create consistency, clarity, and flow
• Anticipating needs through strategic planning and proactive insight
• Understanding the life cycle of a project or event
• Planning, budgeting, negotiation, and evaluation
• Demonstrating ROI and communicating success
• Strengthening strategic planning, negotiation, and diplomacy skills
• Setting limits with confidence
• Managing stress and avoiding overcommitment
• Creating a sustainable rhythm for peak performance
• Personal commitments for change
This programme is designed for assistants who want to operate with greater authority, confidence, and clarity in their role.
You will develop the mindset required to work as a strategic administrative business partner, strengthen your professional judgement, and communicate with greater influence across the organisation. You will also work alongside a global group of peers who understand the complexity of the role and take their careers seriously.
For organisations, the impact is practical and measurable. Assistants who complete this programme support executives more effectively, communicate more clearly, manage work with greater precision, and contribute to better decision-making. The return comes not from assistants doing more, but from them operating at the right level.
Lucy Brazier OBE is one of the world's foremost authorities on the administrative profession and CEO of Marcham Publishing, home of Executive Support Magazine. She has trained assistants in more than 50 countries and works with leading global brands to restructure and elevate their business support functions. Her work on the Global Skills Matrix has redefined career paths and professional standards across the industry.
We offer tailored corporate and in-house versions of this programme. Speak with our Senior Training Advisors to discuss how The Modern-Day Assistant can transform your entire administrative function.
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