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22nd - 23rd October 2024
The role of the Assistant has changed beyond recognition. The press is full of stories about how the role is disappearing and we know that many of the task-based parts of the job are either being outsourced or taken over by artificial intelligence. Still, it is also rated by Glassdoor as one of the top 10 careers of the future.
So where does that leave you?
There has never been a more confusing time to be an Assistant because the responsibilities have developed so fast. And coming out of Covid, you have never needed to prove your value to the business and what you contribute to the bottom line so categorically.
In this ground-breaking training, Lucy Brazier looks at the role – past, present and future – to explain why it has developed how it has. She explores the opportunities this creates for you to become a true business partner to your executive, including developing the partnership, establishing the ground rules, communicating, adapting to their style and maintaining a great partnership.
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We make it really easy by sending you a business case letter that has helped thousands of Assistants to ask for funding to attend our events and training.
CEO, Marcham Publishing | International Speaker | Author of ‘The Modern-Day Assistant: Build Your Influence and Boost Your Potential’ | Expert on the Administrative Sector
The visionary Lucy Brazier is one of the world’s leading authorities on the administrative profession.
She is the CEO of Marcham Publishing, a global force synonymous with world-class conferences and training, including Executive Support LIVE and Modern-Day Assistant, and home of Executive Support Magazine, the gold standard of training in print for administrative professionals.
Author of ‘The Modern-Day Assistant: Build Your Influence and Boost Your Potential’, Lucy is passionate about ensuring the Assistant role is truly recognised as a career and not just a job and is dedicated to supporting the development of both senior and aspiring administrative professionals.
Her formidable training expertise and speaking style have given her opportunities to train, present and emcee events in over 50 countries at over 650 events, including chairing the 2015 World Administrators Summit in Papua New Guinea and co-facilitating every World Administrators Summit since. Lucy has keynoted at almost every major conference for Assistants in the world.
She has a unique overview of the role and where it is heading. With access to the most forward-thinking, passionate and knowledgeable trainers and administrative business leaders in the world, as well as personally meeting and speaking to thousands of Assistants for more than a decade, her knowledge of the market and what Assistants all over the world are facing on a day-to-day basis is second to none.
Lucy’s work in the field has led to thousands of Assistants and executives working more effectively together. Her training and ongoing conversations have resulted in promotions, internal networks and career frameworks being created in some of the biggest companies in the world; college students seeing the Assistant role as a proper profession with a career path; and businesses, HR and executives finally understanding how to measure performance to best utilise their Assistants. The work being conducted worldwide with the publication of the Global Skills Matrix is one of Lucy’s key drivers, and she is working with some of the most recognisable companies on the planet to consult on restructuring and training their Business Support functions.
In 2021, Lucy was awarded an OBE (Officer of the British Empire) from the Queen for services to office professionals. She has also received an Honorary Fellowship to the Institute of Administrative Management – one of the oldest management institutes in the world, having inspired professional business managers and administrators since 1915 – in recognition of her work to drive the profession forward.
All aspiring and senior Administrative Professionals, looking to enhance their skills from a level 3 to 4 based upon the Global Skills Matrix.
We offer group discounts, and we can offer custom solutions! Talk through your training requirements with one of our friendly team and let us work with you to design a programme to suit your needs. Contact us here >
Would you like to chat about your training options for the rest of 2024 or for 2025?
Or would you like to talk to someone about training options for your team?
Sophie Douglas and Elaine Williams are our Senior Training Advisors and have over six years of experience advising assistants on their career journeys and what training will best suit their needs.
Contact us for a free half-hour chat
The Modern Day Assistant course is an IAAP and an ASAP approved programme and you can earn both IAAP and PACE recertification points by attending. Please contact us for details.
The course is also endorsed by the Institute of Administrative Management, one of the oldest management institutes in the world, having inspired professional business managers and administrators since 1915 and by International Management Assistants, a global association founded in 1974, currently represented in more than 30 countries.