Alicia Fairclough

Administrative professionals are more than task managers—they are culture champions. With their cross-departmental visibility and trusted role within organizations, assistants can embody and communicate company values, influence workplace behavior, and help foster an inclusive and engaged team culture.

Administrative professionals aren’t just behind-the-scenes organizers—they’re central to shaping and sustaining company culture. With their wide-reaching influence and deep involvement in communication and coordination, assistants can drive cultural consistency, employee engagement, and workplace harmony.

As the role of administrative professionals continues to evolve, so must the language we use to describe them. The shift from “assistant” to “administrative business partner” reflects a growing recognition of their strategic value, collaboration, and leadership within modern organizations.