Tricia Madden

Thirteen years ago, I launched my business, pouring every ounce of energy into its success. But no matter how hard I worked, 24 hours was never enough. The real breakthrough came when I realized that not hiring an assistant was costing me more than I thought. Investing in support wasn’t an expense—it was the key to unlocking my full potential.

Join me on April 24 for a free webinar where I’ll share how leveraging your assistant’s skills can boost efficiency, increase productivity, and drive cost savings straight to your bottom line.

🔗 Book your free place now: https://lnkd.in/eYFqSjEx

The late 20th century saw a transformation in office roles with the rise of personal computers and technology, leading to the shift from “secretary” to “assistant.” Today, the term “executive assistant” is widely used for senior roles, while “administrative assistant” covers a broad range of office tasks. With AI reshaping the workplace, another shift is underway—toward “administrative business partner,” reflecting a more strategic role. However, in many parts of the world, “secretary” remains the standard term.

Many assistants have faced the question: “What do you want to be when you grow up?” For most, this isn’t just a stepping stone—it’s a career of choice. The role of an assistant requires exceptional skill, discretion, and emotional intelligence. Whether you’re an administrative or executive assistant, your work is critical to business success. It’s time to shift the narrative and recognize the assistant profession for what it truly is—a strategic and valued career path.