Yvette Pearson

A short, focused daily meeting can be one of the most effective tools for assistants. In just 10 minutes, you can align with your executive, cover key updates, and prevent time-consuming interruptions later. By making these check-ins a priority, assistants ensure their executives stay on track while maintaining efficiency in their own roles.

While assistants are trained to add immense value to their organizations, many still feel underutilized and misunderstood. With 58% of assistants feeling they aren’t being used effectively, it’s clear that leadership and HR need to recognize the ROI of a well-structured administrative function. When businesses truly understand how to leverage their assistants, productivity and efficiency soar.

Calling assistants “magicians” or “work wives” may seem harmless, but it can diminish the professional expertise they bring to their roles. These terms reinforce outdated stereotypes and overlook the strategic value assistants provide. To ensure their work is respected, it’s crucial to use language that reflects their true contributions.