Welcome to 2025, the year we revolutionise the administrative profession.
This isn’t just about shifting perceptions externally; it’s about empowering assistants to rebrand themselves, step into strategic roles, and be seen as indispensable business partners.
Throughout this year, I’ll be sharing actionable tools, strategies, and thought leadership to help assistants, executives, and organisations understand what’s possible when we unlock the full potential of this profession.
We’re starting the year with a bold question:
What would it take for you to be seen as a strategic partner in your organisation?
Here’s the first step:
Take 15 minutes today to reflect on your current role.
Write down:
1. The strategic contributions you’ve made in the past year (projects, outcomes, business results).
2. Areas where you feel underutilised or overlooked.
This week is all about self-assessment. This self-assessment will be your foundation for 2025.
Share your thoughts in the comments or keep them for your own transformation.
