A very senior EA asked me this week:
“I think I have fallen out of love with this role. How do you fall back in love with it?”
I sat with that for a few days, because it is the kind of question people usually don’t say out loud.
If you are feeling this too, I want you to understand something.
You are not losing your passion.
You are losing patience with being unseen.
For so many of you, the work has grown in every direction.
The responsibility has doubled.
The emotional load has tripled.
Your title has stayed exactly the same.
And that disconnect does something to your heart over time.
It makes you question yourself.
If that is where you are, let me help.
You are not broken.
You are just tired of holding everything together.
You are tired of being relied on but overlooked.
You are tired of being the one who steadies everything while nobody notices you are carrying the workload of five people.
This is not a small problem.
This is the kind of tired that sits in your bones.
But here is what I tell every assistant who walks into my course.
Clarity brings you back to yourself.
Sometimes it brings you back to the role.
Sometimes it makes you decide to step into something new.
Either way, you stop feeling lost.
I promise every cohort the same thing.
You will leave knowing whether this career still fits who you are becoming.
No judgement. No pressure. Just truth.
Some walk out realising they are ready something different.
Some walk out remembering why they loved this profession in the first place and excited about the possibilities that the profession of the future will bring.
Both outcomes are right. Both outcomes are yours.
If you are in that place of questioning, next week’s programme is the last one this year.
It might be the reset you need. Or the decision point. Or the moment you finally feel seen again.
Whatever you choose, please understand.
You are allowed to want more.
You are allowed to protect your energy.
You are allowed to outgrow what no longer honours you.
And you are not invisible to me.
Not for a second.


