Celebrating 15 Years of Excellence – Save 15% on Corporate Subscriptions This March

Celebrating 15 Years of Excellence – Save 15% on Corporate Subscriptions This March

Celebrating 15 Years of Excellence – Save 15% on Corporate Subscriptions This March

Celebrating 15 Years of Excellence – Save 15% on Corporate Subscriptions This March

Celebrating 15 Years of Excellence – Save 15% on Corporate Subscriptions This March

Celebrating 15 Years of Excellence – Save 15% on Corporate Subscriptions This March

Role Evolution

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Rebranding the Administrative Profession Starts With How We Show Up

January 2, 2026

The administrative profession does not need a new title. It needs a new understanding. Rebranding in 2026 is not about labels or LinkedIn profiles, but about behaviour, judgement,...

Administrative Profession Strategic Business Partner

Email and AI: Where Automation Meets Professional Judgement

November 25, 2025

Email is not just a task; it’s intelligence gathering, situational awareness, and influence at the highest level. While AI can support triage, drafting, and categorisation, assistants are right...

Administrative Profession AI & Automation Strategic Business Partner

When You Fall Out of Love With the Role: What You’re Really Feeling

November 14, 2025

Falling out of love with the EA role is rarely about losing passion. More often, it’s about being unseen while responsibility, emotional load, and expectations quietly multiply. This...

Administrative Profession Strategic Business Partner

From Assistant to Administrative Business Partner: Why the Words We Use Matter

April 24, 2025

As the role of administrative professionals continues to evolve, so must the language we use to describe them. The shift from “assistant” to “administrative business partner” reflects a...

Administrative Profession Culture & Events Strategic Business Partner

Unity Over Division: The Power of Collaboration in Revolutionizing the Administrative Profession

February 17, 2025

The administrative profession is undergoing a major transformation, and now more than ever, it’s crucial for professionals to unite and focus on collaboration, not division. The challenges we...

Administrative Profession Culture & Events Partnership

Breaking Free from Outdated Perceptions: Why the Title ‘Assistant’ is Holding Back Talented Professionals

February 12, 2025

In a viral post that has captured the attention of over half a million people, Candice Burningham sheds light on the outdated and demeaning perceptions surrounding the title...

Administrative Profession Culture & Events Partnership Strategic Business Partner

Redefining the Role: 10 Ways Administrative Professionals Can Drive Change and Elevate Their Impact

February 3, 2025

As an administrative professional, you have the power to redefine your role and showcase your value within your organisation. From embracing AI and leading strategic initiatives to mentoring...

Administrative Profession AI & Automation Strategic Business Partner

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