In a viral post that has captured the attention of over half a million people, Candice Burningham sheds light on the outdated and demeaning perceptions surrounding the title of ‘Assistant.’ As the role evolves, many professionals are still shackled to a status that treats them as subordinates rather than strategic business partners. Burningham highlights a glaring issue: while assistants provide critical business support, their titles and roles continue to be undervalued, often relegated to menial tasks or seen as a mere status symbol. It’s time to dismantle these archaic views and elevate the role to reflect the true business value Assistants bring to the table—strategic thinking, operational leadership, and high-impact decision-making.
Tag: assistant empowerment
Unlocking Executive Excellence: How Delegating to Your Assistant Can Multiply Your Impact
Learning to delegate effectively is a critical skill for executives, yet many struggle to utilize their assistants to their full potential. By trusting your assistant with tasks that distract from strategic priorities, you can free up valuable time, increase productivity by up to 25%, and focus on what truly matters—driving innovation and achieving success.
Breaking the Bubble: Why Career Growth for Administrative Assistants Is a Strategic Imperative
Too many administrative professionals find themselves excelling in their roles yet feeling stagnant, unsure of how to progress. Without structured career paths, their potential remains untapped—not only to their detriment but to the organizations they support. By investing in professional development and defining growth opportunities, we can empower assistants to evolve into strategic partners, driving greater impact across the business. It’s time to break the cycle of plateauing and create a future where administrative roles are seen as dynamic and integral to success
