There’s been plenty of debate around whether the term “strategic business partner” is just a shiny new label for assistants. But when fully embraced, this role becomes transformational. From aligning goals and managing execution to protecting leaders’ time and driving measurable ROI, assistants operating at this level aren’t just supporting the business—they’re powering it.
assistant ROI
If You Don’t Have an Assistant, You Are One: The Real Cost of DIY Executive Tasks
Entrepreneur Jeff Hoffman famously illustrated the simple economics of hiring an assistant with a story about a $500-an-hour heart surgeon scheduling his own calendar. The lesson? When high-value executives handle tasks that could be delegated, the business pays a premium for the wrong person to do the job.