assistant role

Administration Isn’t Dying — It’s Evolving Into Strategic Partnership

August 11, 2025

AI will take the clerical tasks, but that’s not the death of the administrative profession — it’s the rebirth of it. Assistants have long been operating at a...

Administrative Profession AI & Automation Strategic Business Partner

The Smartest Voice in the Room Isn’t Always Yours

August 8, 2025

If your assistant always agrees with you, you don’t have a partner. You have a mirror. And a mirror can’t warn you when you’re about to walk off...

Administrative Profession Strategic Business Partner

The Power of the 10-Minute Daily Meeting: Maximizing Assistant-Executive Collaboration

April 1, 2025

A short, focused daily meeting can be one of the most effective tools for assistants. In just 10 minutes, you can align with your executive, cover key updates,...

Administrative Profession Goal Setting Hybrid Working

Maximizing the Assistant’s Potential: Why Leadership Needs to Step Up

March 31, 2025

While assistants are trained to add immense value to their organizations, many still feel underutilized and misunderstood. With 58% of assistants feeling they aren’t being used effectively, it’s...

Administrative Profession Strategic Business Partner

Why Language Matters: Rethinking How We Describe Assistants

March 31, 2025

Calling assistants “magicians” or “work wives” may seem harmless, but it can diminish the professional expertise they bring to their roles. These terms reinforce outdated stereotypes and overlook...

Administrative Profession Culture & Events

The Assistant’s Core Mission: Maximizing Executive Efficiency

March 28, 2025

An assistant’s primary role is to give their executive back their time, ensuring their focus remains on high-value tasks. By working in sync, assistants and executives create a...

Administrative Profession Strategic Business Partner