Despite overwhelming evidence of poor time management among leaders, many overlook the one solution that could change everything: their assistant. With over 80% of leaders lacking a time management system, this piece explores how administrative professionals can be leveraged strategically to reclaim time, reduce burnout, and drive real results — if only organisations knew how to use them properly.
Tag: business efficiency
If You Don’t Have an Assistant, You Are One: The Real Cost of DIY Executive Tasks
Entrepreneur Jeff Hoffman famously illustrated the simple economics of hiring an assistant with a story about a $500-an-hour heart surgeon scheduling his own calendar. The lesson? When high-value executives handle tasks that could be delegated, the business pays a premium for the wrong person to do the job.
From Support to Strategy: How Executive Assistants Are Powering Modern Business Operations
Today’s executive assistants are no longer confined to traditional admin duties. By embracing project management and data analysis, EAs are evolving into strategic assets—driving efficiency, delivering insights, and playing a key role in organizational success.
Assistants as Strategic Assets: Shifting the Perception from Cost to Investment
Viewing an assistant as a cost rather than an investment is a fundamental misunderstanding of their role. Assistants enable executives to focus on high-value tasks, optimize workflow efficiency, and reduce stress—all of which contribute directly to business growth. Their specialized skills, from process implementation to project management, drive productivity and profitability. However, spreading assistants too thin diminishes their impact. When utilized correctly, every hour they save for a manager translates directly to the bottom line. It’s time to position assistants as strategic assets rather than overhead costs.