Too many assistants are being set up to fail—not due to lack of talent, but lack of structure, onboarding, and support. When organisations treat administrative professionals as interchangeable and expendable, they miss out on the strategic impact these roles can offer. Retention is cheaper than replacement, and investing in assistants is an investment in business performance. It’s time to stop blaming individuals and start fixing the system.
Tag: business support
Being an Assistant Is a Career—Not Just a Job
Many assistants have faced the question: “What do you want to be when you grow up?” For most, this isn’t just a stepping stone—it’s a career of choice. The role of an assistant requires exceptional skill, discretion, and emotional intelligence. Whether you’re an administrative or executive assistant, your work is critical to business success. It’s time to shift the narrative and recognize the assistant profession for what it truly is—a strategic and valued career path.