perception

Why Perception, Not Performance, Shapes the Administrative Profession

September 23, 2025

The administrative profession was once a highly respected, male-dominated field. Today, it’s 98% women—and that shift has dramatically altered perception, promotion, and recognition. Understanding this history is key...

Administrative Profession Culture & Events Partnership Strategic Business Partner

When Perception Shifts: Gender Bias in the Administrative Profession

September 4, 2025

Here’s a fact many forget. The role of secretary and administrator was originally male. It was highly respected, well paid, and considered a serious profession. Then came World...

Administrative Profession Culture & Events Strategic Business Partner

Why It’s Time to Recognise Administration as a Strategic Function

August 20, 2025

The Financial Times’ use of the outdated term “secretaries” in a 2025 article about Grant Thornton is a stark reminder of how language keeps the administrative profession undervalued....

Administrative Profession Culture & Events Partnership Strategic Business Partner

The Administrative Profession has a Perception Problem

August 8, 2023

When it comes to the portrayal of assistants in movies and on TV, reality often takes a backseat to dramatic exaggerations and misconception

Administrative Profession

Why Does Your Business Employ Assistants?

July 27, 2023

I’ve just spent the week talking to assistants from some of the world’s largest businesses for my latest research project. Not one of them were using their administrative...

Administrative Profession

Nothing is as Painful as Staying Stuck Somewhere You Don’t Belong

February 10, 2023

If your manager is not interested in utilising your skills and if this is making you miserable because you can’t do your job properly, then it’s time to...

Partnership