Tag: rebranding assistant role

Administrative Profession Goal Setting Partnership Strategic Business Partner June 3, 2025

The State of the Administrative Profession: Where We Stand at the End of 2024

Despite significant progress in changing perceptions of the administrative profession at major organisations, outdated views and underutilisation persist. From misconceptions about assistant capabilities to resistance to change, there’s still work to be done. By embracing strategic skills, advocating for ourselves, and aligning with organisational goals, 2025 can be the breakthrough year for assistants worldwide.