self-advocacy

Why the Administrative Profession Needs a Reset — and Why It Starts With Us

November 12, 2025

The frustration assistants feel right now is real: expanding roles, inconsistent recognition, and work that outpaces title and pay. But history shows that this profession has never been...

Administrative Profession Goal Setting

The State of the Administrative Profession: Where We Stand at the End of 2024

June 3, 2025

Despite significant progress in changing perceptions of the administrative profession at major organisations, outdated views and underutilisation persist. From misconceptions about assistant capabilities to resistance to change, there’s...

Administrative Profession Goal Setting Partnership Strategic Business Partner

The Self-Advocacy Paradox: Why Trusted Assistants Must Also Trust Themselves

April 21, 2025

Assistants are among the most trusted professionals in any organization—yet often hesitate to advocate for themselves. By embracing self-advocacy, assistants can unlock greater career growth, personal development, and...

Administrative Profession Culture & Events Goal Setting Strategic Business Partner

Take the Risk: Asking for More Authority in Your Role

March 5, 2025

Are you holding yourself back from stepping into more responsibility simply because you haven’t asked? Fear of rejection or feeling ‘above yourself’ can stop you from unlocking new...

Administrative Profession Goal Setting Strategic Business Partner

Embracing Self-Advocacy: Recognize the Power of Your Voice

August 24, 2023

Assistants must recognize the power of their own voice, embracing self-advocacy and elevating their careers

Administrative Profession