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  • Course type: MDA
  • 11th June 2024

The Modern-Day Assistant Amsterdam


The Modern-Day Assistant Amsterdam hosted by Laura Belgrado in Dutch

The role of the Assistant has changed beyond recognition. The press is full of stories about how the role is disappearing and we know that many of the task-based parts of the job are either being outsourced or taken over by artificial intelligence. Still, it is also rated by Glassdoor as one of the top 10 careers of the future.

So where does that leave you?

There has never been a more confusing time to be an Assistant because the responsibilities have developed so fast. And coming out of Covid, you have never needed to prove your value to the business and what you contribute to the bottom line so categorically.

In this ground-breaking training, Laura Belgrado looks at the role – past, present and future – to explain why it has developed how it has. She explores the opportunities this creates for you to become a true business partner to your executive, including developing the partnership, establishing the ground rules, communicating, adapting to their style and maintaining a great partnership.

MDA Amsterdam
USD $1,559

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2-day Modern Day Assistant course with Laura Belgrado
Food & beverages included during the course
Certificate of Attendance, for recertification points


Looking to bring a group?

We offer group discounts, and we can offer custom solutions!  Talk through your training requirements with one of our friendly team and let us work with you to design a programme to suit your needs. Contact us here >

Not sure how to ask?

We make it really easy by sending you a business case letter that has helped thousands of Assistants to ask for funding to attend our events and training.

Request a business case letter

About The Course

Empowering Support Leaders: ES Tech Conference

Benefits of Attending

  • Become a stronger, more effective, and influential Assistant
  • Understand the role and how you can add value to your executive and your business
  • Enhance your communication skills, understand body language and explore emotional intelligence
  • Learn how to build a powerful business partnership
  • Increase your productivity
  • Master the art of managing more than one executive
  • How do you become strategic?
  • Explore processes for problem-solving, decision-making and project management
  • Learn to deal with multitasking, stress and overwhelm

About Laura Belgrado

World-Class Trainer | Motivational Speaker | Coach 

Laura Belgrado holds a bachelor’s degree in Office-Business Administration and languages and is a licensed Executive Coach (AoEC and ICF Certified). She has over 30 years of experience working in international corporate environments, including companies such as Microsoft and MARS Inc, and has extensive experience in business management, budget management and operations. Laura is a true linguist and is fluent in five languages – Dutch, French, English, German and Spanish. She has vast experience of working with top global CEOs as their trusted EA and advisor.  

One of Europe’s most sought-after speakers, Laura has now travelled around the globe speaking and coaching Executive and Personal Assistants. Laura’s innovative way of working and thinking ensures Assistants grow within their role, find their personal strengths, and reconnect with the significance of the role. 

Laura is an account manager for Meetingselect, the all-in-one meetings management platform and the marketplace for meetings, group bookings and workspaces worldwide. 

Who is this course recommended for?

All aspiring and senior Administrative Professionals, looking to enhance their skills from a level 3 to 4 based upon the Global Skills Matrix.

What our attendees say:

“An extremely informative 2 days spent investing and uplifting my skills to benefit my executive and the company. By understanding what it means to partner with my executive, learning and implementing time-saving tactics and processes, will ultimately save us all time and money and by making me more efficient, ensures my executive is more effective. Highly recommend this exceptional course.”
Catherine Dernulc, EA to CPO, Lego
“This is a great course if you feel you are getting nowhere with a hard to manage executive, it helps understand the different personalities and how we can all help our executives perform better and therefore become invaluable to them.”
Bev Austin, Executive Assistant, CIFAS
“Every PA/EA should go on this course! So many insightful hints, tips and ideas as well as some great stories and first-hand experience shared by Lucy. It’s also a great opportunity to network and share best practice with others in the profession. Not to be missed!”
Joanne Conroy, EA to Head of First Direct, HSBC
Lucy was absolutely fantastic. I was so glad to take the course as it benefited me so much. It's really inspired me to approach my role now in a different light and utilise my skills further. I would highly recommend this course to all Executive Assistants and PA's!
Tegan Rimmer
Lucy Brazier is one of the most exciting and engaging speakers I have seen in a while. The course was brilliant, the layout and the trainer were great. As it was provided in a small group, the outcomes were brilliant - as we were not only learning from Lucy but also from each other.
Lucia Mayo
Lucy Brazier OBE is a fantastic speaker, coach, mentor. I thoroughly enjoyed the Modern Day Assistant course but it has left me wanting to learn more! It has inspired me to be the best version of myself and to find that job that makes my heart sing!
Lori Harding
An inspiring training for assistants at any level, insightful and thought-provoking with lots of tips and tricks and real-life stories shared throughout the course.
Viktoria Gal
Lucy has a real talent for storytelling and bringing content across in a way that you can actualize it in your normal day-to-day as opposed to a lot of theoretical concepts. Came away feeling very inspired and ready to action what I had learnt.
Rebecca Pipe
I can't think of anyone better than Lucy to give this sort of training. I feel I have received the best the world can offer and will benefit for years to come!
Yvonne Bell

Would you rather talk through your training options for 2024?

Want to talk to someone about your training options for 2024 or about training your team? Sophie Douglas and Elaine Williams are our Senior Account Managers and have over six years of experience advising assistants on their career journeys and what training will best suit their needs. Contact us for a free half-hour chat.

Sophie Douglas

Sophie Douglas

Sales Manager
Elaine Williams

Elaine Williams

Account Manager

Looking to bring a group?

We offer group discounts, and we can offer custom solutions!  Talk through your training requirements with one of our friendly team and let us work with you to design a programme to suit your needs. Contact us here >

 Recertification & Endorsements

Recertification & Endorsements

The Modern Day Assistant course is an IAAP and an ASAP approved programme and you can earn both IAAP and PACE recertification points by attending. Please contact us for details.

The course is also endorsed by the Institute of Administrative Management, one of the oldest management institutes in the world, having inspired professional business managers and administrators since 1915 and by International Management Assistants, a global association founded in 1974, currently represented in more than 30 countries.

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