Cynthia Thomsen and John Shaw

Today’s executive assistants are no longer confined to traditional admin duties. By embracing project management and data analysis, EAs are evolving into strategic assets—driving efficiency, delivering insights, and playing a key role in organizational success.

As the workplace continues to transform, executive assistants are stepping into dynamic new roles beyond traditional administrative support. From managing projects to analyzing data, EAs are becoming strategic partners in business success—leveraging technology, streamlining processes, and driving informed decision-making.

The administrative profession is the largest employer of women globally, yet it remains one of the most undervalued. With no clear career path, training, or leadership, half a billion professionals are being overlooked. It’s time to unlock their full potential—and see measurable impact on your bottom line.