I believe this could be the EA role’s moment.
The way organisations now operate – more complex, more connected, more reliant on speed and insight, means that the skills you already have are the core skills that your organisation needs.
Here are 10 reasons why:
1. You connect the unconnected. People, priorities, projects – you already work at the intersection of everything.
2. You’re change-ready. Shifting priorities are your normal, which makes you agile by design.
3. You bridge tech and human insight. Perfectly positioned to use AI as a strategic partner while applying the human judgement machines can’t.
4. You have the cultural radar. You feel the undercurrents in a team or organisation before they’re visible.
5. You think like a systems architect. You thrive on process and implementation. And you see how every moving part impacts the whole.
6. You’re trusted with what matters most. In an era where ethics and transparency are critical, your discretion is a competitive advantage.
7. You’re already digital-fluent. From collaboration tools to data dashboards, you’ve been working in tech-enabled spaces your entire career.
8. You lead without a title. You influence, coordinate, and deliver outcomes across the organisation without formal authority.
9. You’re a resilience engine. You adapt fast, manage pressure, and keep others moving forward.
10. You zoom in and zoom out. Balancing detail with big-picture thinking is rare, and you do it daily.
The truth is, the assistant role doesn’t just belong in the future of work, it was built for it.
The only question now is whether organisations will finally see it for what it is – a core strategic role. And whether assistants themselves will step forward and claim that space.
