For most this is a career of choice. It’s not a stepping stone or just a job. It’s a career.
The role of an assistant—whether you’re an administrative assistant, executive assistant, or another administrative support role—demands a high level of skill, discretion, and emotional intelligence.
In the administrative profession, too many talented individuals have been taught to stay small. But true support isn’t about shrinking — it’s about showing up with impact. Your potential isn’t waiting for permission from others. It’s waiting for you. Say the thing. Ask for more. Step into the space fully. You weren’t hired to hide. You were hired to lead.
New research from MIT and IBM reveals that AI won’t replace Executive Assistants — it will transform their roles. By automating routine tasks, AI frees EAs to focus on strategic planning, decision support, and relationship-building. The future is a powerful partnership between human insight and technology, where assistants become indispensable strategic advisors.
Busy leaders often skip regular check-ins with their assistants, thinking they don’t have time. But this creates a costly cycle of overwhelm and inefficiency. By investing just 10 minutes a day to align with your assistant, you unlock clarity, focus, and momentum—turning your assistant from overhead into your most valuable strategic partner.