The administrative profession is evolving rapidly, and those who embrace change will thrive. While some assistants resist these shifts, hoping to stay in their comfort zones, the reality is that adaptability is key to staying relevant and impactful. From moving beyond reactive tasks to mastering new technologies, every change presents an opportunity for growth. Let’s support each other through this transformation—share your stories of adaptation, success, and resilience. Together, we are shaping the future of this
Author: Lucy Brazier OBE
Lucy Brazier, OBE is one of the world’s leading authorities on the administrative profession. Author of ‘The Modern-Day Assistant: Build Your Influence and Boost Your Potential’, she is the CEO of Marcham Publishing, a global force synonymous with world-class conferences and training, including Executive Support LIVE and Modern-Day Assistant, and home of Executive Support Magazine, the gold standard of training in print for administrative professionals. Lucy is passionate about ensuring the Assistant role is truly recognised as a career and not just a job and is dedicated to supporting the development of both senior and aspiring administrative professionals. She has keynoted at almost every major conference for Assistants in the world and has a unique overview of the role and where it is heading. Lucy is also part of our Speaker Bureau. If you are interested in Lucy training your Assistants or speaking at your event, either virtually or in person, please visit executivesupportmagazine.com/speaker-bureau.
From Support to Strategic Partner: Embracing the ‘Us’ Mindset
Want to be seen as an administrative business partner instead of just ‘support’? Shift your mindset from ‘Them and I’ to ‘Us and We.’ Successful organizations recognize that EAs are crucial partners in achieving business objectives. By working with your executive rather than for them, you build trust, enhance communication, and contribute strategically. The result? Greater impact, professional growth, and a stronger, more respected partnership.
Take the Risk: Asking for More Authority in Your Role
Are you holding yourself back from stepping into more responsibility simply because you haven’t asked? Fear of rejection or feeling ‘above yourself’ can stop you from unlocking new opportunities. But growth happens outside of your comfort zone. Challenge yourself to ask for one thing you’ve hesitated to request—you might be surprised by the doors it opens.
The Power of No: Why Setting Boundaries Strengthens Your Career
Saying no isn’t a weakness—it’s a strength. It shows you value your time, know how to prioritise, and refuse to be a doormat. By separating decisions from relationships, shifting your mindset to ‘I choose to’ instead of ‘I have to,’ and keeping your no’s short and firm, you gain control and respect. Reframe saying no as a powerful tool for career success.
There’s No Such Thing as ‘Just’ a Job: Recognising Every Role’s Value
Everyone plays a vital role in the bigger picture—there is no such thing as ‘just’ a cleaner, ‘just’ an assistant, or ‘just’ anything. Carmina, my 68-year-old cleaner, understands that her work allows others to thrive. Her wisdom is a reminder that no matter the job title, every contribution matters in making life and business run smoothly.
Leading Up: Why EAs Are More Than Just Support
Many assistants don’t see themselves as leaders, but to become an administrative business partner, you must embrace influence and proactivity. Leading up is not about overstepping—it’s about enabling your manager to focus on what they do best. By shifting your mindset and taking initiative, you don’t just support—you lead, drive efficiency, and contribute to the success of the entire organisation.
Creating Opportunities: How Hiring Entry-Level EAs Can Change Lives
Administration is one of the few careers where a woman can start at the bottom and grow into a successful profession. Yet, many companies overlook entry-level administrative roles. By committing to hiring Level One assistants from disadvantaged backgrounds, businesses can provide life-changing opportunities while fostering a more inclusive workforce. Could your organisation be part of this movement?
The Missing Piece: Why EAs Must Be on the Org Chart
When administrative professionals are left off the org chart or positioned incorrectly, it diminishes their visibility, value, and career progression. This oversight sends a message that their role is less important, impacting recognition, inclusion, and access to opportunities. It’s time to ensure EAs and administrative professionals are properly represented—because visibility matters.
The Hidden Cost of Excluding EAs: Why It’s Time to Rethink Their Role in Leadership
When Executive Assistants (EAs) are excluded from key leadership events and development opportunities, it signals a fundamental misunderstanding of their role. This oversight limits their ability to support executives effectively and diminishes the strategic value they bring. It’s time to challenge outdated perceptions and recognize the EA role as an integral part of business success.
The Hidden Exclusion of EAs: Why It’s Time to Recognise Their Value
A recent post highlighted a frustrating reality for Executive Assistants: being excluded from key business events due to outdated policies. When an EA is treated as “less than” the leadership team, it not only devalues their contributions but also weakens team effectiveness. Participation in strategic discussions helps EAs anticipate challenges, build relationships, and enhance their skills—benefits that directly impact the business. Yet, many face exclusion, unclear career paths, and a lack of development opportunities. It’s time to challenge these outdated perceptions and ensure EAs receive the recognition, inclusion, and growth opportunities they deserve.
