After 15 years of working outside traditional structures, I’ve seen how office hierarchies can quietly silence people. When someone says, “I couldn’t talk to them—they’re too important,” it’s not just culture, it’s conditioning. Assistants, and others in perceived ‘support’ roles, often absorb this the most. But real leadership isn’t about reverence. It’s about accessibility, trust, and shared purpose. Because fear-based systems don’t build great teams. They build silence.
Author: Lucy Brazier OBE
Lucy Brazier, OBE is one of the world’s leading authorities on the administrative profession. Author of ‘The Modern-Day Assistant: Build Your Influence and Boost Your Potential’, she is the CEO of Marcham Publishing, a global force synonymous with world-class conferences and training, including Executive Support LIVE and Modern-Day Assistant, and home of Executive Support Magazine, the gold standard of training in print for administrative professionals. Lucy is passionate about ensuring the Assistant role is truly recognised as a career and not just a job and is dedicated to supporting the development of both senior and aspiring administrative professionals. She has keynoted at almost every major conference for Assistants in the world and has a unique overview of the role and where it is heading. Lucy is also part of our Speaker Bureau. If you are interested in Lucy training your Assistants or speaking at your event, either virtually or in person, please visit executivesupportmagazine.com/speaker-bureau.
Assistants Aren’t Disposable: Why Support, Not Blame, Drives Performance
Too many assistants are being set up to fail—not due to lack of talent, but lack of structure, onboarding, and support. When organisations treat administrative professionals as interchangeable and expendable, they miss out on the strategic impact these roles can offer. Retention is cheaper than replacement, and investing in assistants is an investment in business performance. It’s time to stop blaming individuals and start fixing the system.
Executive Assistants Aren’t Just Supporting Projects—They’re Leading Them
68% of administrative professionals are already driving cross-functional initiatives—but their contributions are often mislabeled as “helping out.” It’s time to call it what it is: project management. With communication skills, operational precision, and strategic oversight, Executive Assistants are quietly delivering business-critical outcomes. If companies want more efficient, agile project delivery, they should start by recognising the project managers already in the building.
The Assistant as Conductor: Quiet Leadership in Motion
Executive Assistants aren’t just coordinating—they’re conducting. Like the conductor of an orchestra, they don’t need to play every instrument to shape the entire performance. With a systems-thinking mindset and deep emotional awareness, they manage pace, transitions, and team dynamics. Their leadership may be unspoken, but it’s essential. This is modern leadership—strategic, steady, and often unseen.
The Formula for an Exceptional Executive Assistant: Beyond the Job Description
What truly sets world-class Executive Assistants apart? It’s not just their skills—it’s their strategic mindset, emotional intelligence, and adaptability to technology. In this article, we introduce a modern formula that defines the full impact of the role:
EA = (S + T + P + EQ + AI) × V.
More than a clever equation, it’s a framework for understanding how today’s assistants aren’t just supporting the business—they’re multiplying its value.
EA to EA: Should You Warn Someone About a Toxic Exec?
When one assistant leaves a harmful workplace, and another is about to enter it—what’s the right thing to do? In a profession built on discretion, does a duty of care to each other override silence? This piece explores the unwritten “EA code” and why integrity, not just loyalty, should guide how we support one another behind the scenes.
The Silent Bias Pushing Experienced EAs Out of the Profession
Some of the most skilled, strategic Executive Assistants are being overlooked—not for lack of talent, but because of age. As redundancies rise and hiring biases go unchecked, too many 40+ professionals are facing rejection, not recognition. This is more than ageism; it’s a crisis of value and visibility. It’s time we stop filtering out the very expertise we say we need.
Why Are Administrative Professionals Being Left Out of the AI Conversation?
Despite being early adopters of AI tools, most administrative professionals are navigating this shift without support, strategy, or inclusion in company-wide plans. With CEOs banking on AI to drive profitability, it’s time to stop excluding assistants from digital transformation and start recognising their role as strategic operators, not just support staff.
Executive Assistants Are Already Strategic – stop Pigeonholing the Role
Despite persistent myths, Executive Assistants are not just tactical support — they’re already playing strategic roles in high-performing companies. With AI automating logistical tasks, EAs are shifting toward project management, data analysis, and internal communications. It’s time we stop reducing them to booking systems and start recognising their true value as strategic partners.
Stop Waiting: You Weren’t Hired to Disappear
In the administrative profession, too many talented individuals have been taught to stay small. But true support isn’t about shrinking — it’s about showing up with impact. Your potential isn’t waiting for permission from others. It’s waiting for you. Say the thing. Ask for more. Step into the space fully. You weren’t hired to hide. You were hired to lead.