With over 160 job titles identified in the administrative field, it’s no wonder there’s confusion and inconsistency. But titles alone won’t elevate the profession—clear career progression frameworks and a shift toward recognising skills, competencies, and strategic value will.
Author: Lucy Brazier OBE
Why Executives Need Training Too: Unlocking the Full Potential of the EA–Leader Partnership
Executive assistants are often underutilised not because of a lack of capability, but due to a lack of understanding from the leaders they support. By training executives to better leverage the strategic value of their EAs, organisations can dramatically boost productivity, efficiency, and collaboration across the board.
Hollywood’s Harmful Stereotypes: How Film and TV Misrepresent the Modern Assistant
The portrayal of assistants in film and television has long relied on outdated tropes and exaggerated caricatures, undermining the reality of this highly skilled, strategic profession. It’s time to challenge these portrayals and recognize the true value administrative professionals bring to the modern workplace.
How Assistants Can Be the Culture Carriers Your Company Needs
Administrative professionals aren’t just behind-the-scenes organizers—they’re central to shaping and sustaining company culture. With their wide-reaching influence and deep involvement in communication and coordination, assistants can drive cultural consistency, employee engagement, and workplace harmony.
From Assistant to Administrative Business Partner: Why the Words We Use Matter
As the role of administrative professionals continues to evolve, so must the language we use to describe them. The shift from “assistant” to “administrative business partner” reflects a growing recognition of their strategic value, collaboration, and leadership within modern organizations.
Funny or Flawed? Why ‘Lighthearted’ Job Ads for Assistants May Be Doing More Harm Than Good
From “read minds” to “make coffee with a PhD,” job ads for administrative professionals often try to be witty—but these seemingly humorous phrases can trivialize the role, reinforce outdated stereotypes, and undermine the value assistants bring to the workplace.
Breaking the Silence: How Administrative Professionals Can Lead the Way on Menopause Awareness
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With a workforce that’s 98% female, it’s crucial for administrative professionals to champion menopause awareness in the workplace. From education and advocacy to shaping supportive policies, they can create a more inclusive and understanding environment for everyone.
The Self-Advocacy Paradox: Why Trusted Assistants Must Also Trust Themselves
Assistants are among the most trusted professionals in any organization—yet often hesitate to advocate for themselves. By embracing self-advocacy, assistants can unlock greater career growth, personal development, and even more impactful contributions to their teams.
Unlocking the True Power of Administrative Professionals: 12 Steps to Maximize Their Impact
Despite their vital role, 78% of administrative professionals feel their impact is misunderstood. Imagine the success your organization could achieve by truly supporting, developing, and empowering your admin team—starting with clear roles, fair compensation, respect, and trust.
The Game-Changing Power of Hiring an Assistant for Entrepreneurs and Startups
For many entrepreneurs, hiring an assistant feels like a luxury they can’t afford—until they do. Delegating administrative tasks frees up vital time for strategic growth, making an assistant not an expense, but an investment in success.