Most entrepreneurs think they can’t afford an assistant — but the truth is, they can’t afford not to have one. Research shows founders lose nearly two days a week to admin. Hiring an assistant isn’t an expense; it’s an investment that delivers immediate ROI, freeing you to focus on growth, strategy, and innovation.
Category: Partnership
Same Words, Different Worlds: Finding Connection Beyond Spelling Differences
A lighthearted reminder that even small differences—like how we spell “organisation” or “organization”—can highlight the global nature of our profession. True collaboration isn’t about uniformity; it’s about curiosity, respect, and the ability to bridge differences with humour and grace.
Why Perception, Not Performance, Shapes the Administrative Profession
The administrative profession was once a highly respected, male-dominated field. Today, it’s 98% women—and that shift has dramatically altered perception, promotion, and recognition. Understanding this history is key to addressing structural biases and valuing the work assistants truly deliver.
Restructuring Administration for Maximum ROI: Shaping the 2026 Global Skills Matrix
The administrative profession is at a turning point. With hybrid work, AI, and digital-first operations reshaping the landscape, assistants must evolve into strategic partners. That’s why the updated Global Skills Matrix is being built—to provide clarity, credibility, and career pathways that reflect today’s realities.
Why Scaling Organisations Need Assistants to Reinforce Discipline
Scaling from £10M to £100M isn’t about complexity—it’s about discipline. Clarity, rhythm, standards, and simplicity are what drive growth. Assistants already deliver this discipline daily, making them indispensable partners in scaling organisations.
Reputation, Legacy, and the Choices We Make as a Profession
Undermining, exclusion, and division may create short-term noise, but they damage long-term credibility. The assistants who thrive are those who focus on contribution, collaboration, and building upwards. Behaviour defines reputation—and reputation defines legacy.
Cross-Functional Influence: The Assistant’s Superpower in the AI Era
Cross-functional influence is something assistants have already been doing for years. So I was excited to see this powerful insight from the new 2026 Global Learning & Skills Trends Report “As AI weaves through every line of business, organisations must break down silos and encourage learning that spans traditional functional borders.” In other words, departments […]
What If We Reimagined the Administrative Profession?
Assistants are no longer just “support.” They are strategic business partners whose insight, influence, and execution can drive faster decisions, stronger relationships, and measurable business impact. The question is: what if organisations truly recognised that?