Assistants are among the most trusted professionals in any organization—yet often hesitate to advocate for themselves. By embracing self-advocacy, assistants can unlock greater career growth, personal development, and even more impactful contributions to their teams.
Category: Strategic Business Partner
Unlocking the True Power of Administrative Professionals: 12 Steps to Maximize Their Impact
Despite their vital role, 78% of administrative professionals feel their impact is misunderstood. Imagine the success your organization could achieve by truly supporting, developing, and empowering your admin team—starting with clear roles, fair compensation, respect, and trust.
The Game-Changing Power of Hiring an Assistant for Entrepreneurs and Startups
For many entrepreneurs, hiring an assistant feels like a luxury they can’t afford—until they do. Delegating administrative tasks frees up vital time for strategic growth, making an assistant not an expense, but an investment in success.
Why Email Still Reigns Supreme for Executive Assistants Managing External Communication
While collaboration tools like Microsoft Teams have their place, email remains the gold standard for assistants managing external communications. Its formality, traceability, prioritization capabilities, and respect for workflow boundaries keep it at the top of the list for executive support professionals.
From Support to Strategy: How Executive Assistants Are Powering Modern Business Operations
Today’s executive assistants are no longer confined to traditional admin duties. By embracing project management and data analysis, EAs are evolving into strategic assets—driving efficiency, delivering insights, and playing a key role in organizational success.
The Evolving Role of Executive Assistants: From Admin Support to Strategic Project Partners
As the workplace continues to transform, executive assistants are stepping into dynamic new roles beyond traditional administrative support. From managing projects to analyzing data, EAs are becoming strategic partners in business success—leveraging technology, streamlining processes, and driving informed decision-making.
The Untapped Power of Half a Billion Women: Time to Elevate the Admin Profession
The administrative profession is the largest employer of women globally, yet it remains one of the most undervalued. With no clear career path, training, or leadership, half a billion professionals are being overlooked. It’s time to unlock their full potential—and see measurable impact on your bottom line.
AI Is Powerful—But Have You Fully Tapped Into Your Assistant’s Potential?
An executive proudly told me they’d invested thousands in Microsoft Copilot to reclaim an hour a week.
Great—except, doesn’t a well-utilised assistant already give you that every day?
AI is a phenomenal tool, and I’m a big advocate, but let’s not forget the human element. Assistants bring critical thinking, discretion, emotional intelligence, and adaptability to the table—skills AI can’t replicate.
It’s not an either/or. Before throwing money at new tech, ask: are we fully leveraging the talent we already have? Use AI to enhance the assistant partnership—not replace it.