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Why Physical Presence Is Not the Same as Effective Executive Support

November 17, 2025

The idea that assistants must be physically present to truly understand and support their executives is outdated and unsupported by evidence. Research shows remote work increases productivity, retention,...

Hybrid Working Strategic Business Partner

Fear Isn’t a Limitation — It’s a Compass for Growth

August 15, 2025

In the administrative profession, fear often hides not in our weaknesses, but in our potential. Too many assistants hold back — staying silent in meetings, waiting for permission,...

Administrative Profession Goal Setting Strategic Business Partner

What an Executive Assistant Is — And What They Definitely Are Not

May 28, 2025

It’s time to set the record straight. Executive Assistants are not glorified secretaries or back-office helpers — they’re strategic partners, problem-solvers, and key players in business success. This...

Administrative Profession Partnership Strategic Business Partner

Why Assistants Are Vital to Building and Sustaining Company Culture

April 28, 2025

Administrative professionals are more than task managers—they are culture champions. With their cross-departmental visibility and trusted role within organizations, assistants can embody and communicate company values, influence workplace...

Why Industry-Specific Experience Isn’t What Makes a Great EA

January 22, 2025

Many job postings for administrative professionals demand industry-specific experience, overlooking the unique, transferable skills that make EAs indispensable. Great executive assistants excel through communication, organization, emotional intelligence, and...

Administrative Profession Culture & Events Strategic Business Partner