Scaling from £10M to £100M isn’t about complexity—it’s about discipline. Clarity, rhythm, standards, and simplicity are what drive growth. Assistants already deliver this discipline daily, making them indispensable partners in scaling organisations.
Discipline
Why Discipline Doesn’t Scale Without an Assistant
An article I read this weekend argued that scaling from £10M to £100M requires discipline — clarity, speed, standards, and simplicity. But here’s the truth: assistants are already doing this work. They filter noise into clarity, create organisational rhythm, uphold cultural standards, and intercept complexity before it stalls growth. Discipline only scales when leaders have an assistant reinforcing it, every single day.