Executive Support Insights

Administrative Profession Goal Setting Strategic Business Partner April 15, 2025

From Support to Strategy: How Executive Assistants Are Powering Modern Business Operations

Today’s executive assistants are no longer confined to traditional admin duties. By embracing project management and data analysis, EAs are evolving into strategic assets—driving efficiency, delivering insights, and playing a key role in organizational success.

Administrative Profession AI & Automation Goal Setting Strategic Business Partner April 14, 2025

The Evolving Role of Executive Assistants: From Admin Support to Strategic Project Partners

As the workplace continues to transform, executive assistants are stepping into dynamic new roles beyond traditional administrative support. From managing projects to analyzing data, EAs are becoming strategic partners in business success—leveraging technology, streamlining processes, and driving informed decision-making.

Administrative Profession Goal Setting Strategic Business Partner April 11, 2025

The Untapped Power of Half a Billion Women: Time to Elevate the Admin Profession

The administrative profession is the largest employer of women globally, yet it remains one of the most undervalued. With no clear career path, training, or leadership, half a billion professionals are being overlooked. It’s time to unlock their full potential—and see measurable impact on your bottom line.

Administrative Profession AI & Automation Strategic Business Partner April 10, 2025

AI Isn’t a Tool—It’s a Skill

AI is not just a product to be bought or a tool to be used—it’s a fundamental skill set that will define the future of work. Just as we once had to learn to use the internet, we now need to learn to work with AI.

Administrative Profession Culture & Events Strategic Business Partner April 9, 2025

Event Venues—Can We Stop Playing Games?

After 20+ years of running events, I’m still amazed at the pricing games some venues play. Hidden costs, poor service, and basic amenities charged as extras—enough is enough. Here’s what needs to change.

Administrative Profession Culture & Events Goal Setting April 8, 2025

If Your Career Doesn’t Make Your Heart Sing, It’s Time for a Change

Most of our lives are spent working—not learning or retiring. If you haven’t felt motivated lately, maybe it’s time to fall back in love with your job—or find something new that truly excites you. Life’s too short to stay stuck.

Administrative Profession Culture & Events Goal Setting April 7, 2025

Make the Middle Count: Fall Back in Love with Your Career (or Find a New One)

Most of your life is spent working—not learning or retiring. If your job isn’t making your heart sing, it might be time to reignite your passion or explore a new path. Life is too short to stay stuck.

Administrative Profession Culture & Events Goal Setting April 4, 2025

Life’s Too Short to Dread Mondays: Reignite Your Career Passion

Think about it—your working life is the biggest slice of your lifetime.

A small part is spent in education. Another tiny sliver is retirement (if you even get there). But in the middle? That’s your career. That’s where you spend most of your life.

So if your answer to “When were you last highly motivated?” is “…not recently,” it’s time for a reset.

You deserve a path that energises you. Whether it’s reigniting passion for your current role or finding something completely new—you don’t have to be stuck.

Go do the thing that makes your heart sing. Life’s too short not to.

Administrative Profession AI & Automation Strategic Business Partner April 3, 2025

AI Is Powerful—But Have You Fully Tapped Into Your Assistant’s Potential?

An executive proudly told me they’d invested thousands in Microsoft Copilot to reclaim an hour a week.

Great—except, doesn’t a well-utilised assistant already give you that every day?

AI is a phenomenal tool, and I’m a big advocate, but let’s not forget the human element. Assistants bring critical thinking, discretion, emotional intelligence, and adaptability to the table—skills AI can’t replicate.

It’s not an either/or. Before throwing money at new tech, ask: are we fully leveraging the talent we already have? Use AI to enhance the assistant partnership—not replace it.

Administrative Profession Culture & Events April 2, 2025

Burnout Then vs. Balance Now: The Power of Purpose

In 2010, I burned out—completely overstretched and overwhelmed. Fast forward to today, I’m working harder than ever… and thriving. What changed?

The difference is purpose. I’m passionate about what I do, surrounded by people who believe in the mission, and I feel I’m contributing something meaningful to the world—not just working to pay the bills.

There’s a huge shift in mindset when you truly love what you do. Passion fuels resilience.