Most organisations plan meticulously for C-suite succession but overlook a critical risk: assistant turnover. A senior EA carries the executive’s operating system — context, relationships, and rhythms that keep leadership running smoothly. When they leave without a plan, years of finely tuned knowledge disappear, productivity stalls, and business continuity suffers. Assistant succession planning isn’t optional; it’s essential.
AI is transforming the assistant profession faster than many realise, automating repetitive tasks like scheduling, travel booking, and inbox management. The future belongs to those who adapt — aligning with strategic goals, leveraging AI as a partner, and focusing on uniquely human skills like judgment and foresight. The choice isn’t between “strategic” and “task-based” anymore — it’s between staying relevant or being left behind.
Top-performing assistants often hit a salary ceiling with no clear path for progression — forced to choose between staying in the role they love or seeking raises elsewhere. This isn’t a failure of talent, but a failure of outdated career models that don’t recognize the evolving impact of the assistant role.
Executive Assistants don’t fit into traditional boxes. They manage complex workflows and priorities while leading through influence, foresight, and relational intelligence. Their unique role bridges management and leadership — without relying on authority, but through credibility and presence.
While it’s vital to call out the challenges assistants face, it’s equally important to spotlight the organisations and leaders getting it right. Let’s celebrate those who value, empower, and invest in their administrative teams—and inspire change through positivity.
After spending hours perfecting a checklist for managing executive energy, I faced a formatting disaster on LinkedIn. But I learned a vital lesson: value and progress matter more than perfection. If you’re hesitating to share because it’s not perfect, maybe it’s time to hit send anyway.
In a culture that glorifies overwork, especially for assistants, choosing to rest can feel rebellious — but it’s essential for long-term success. Backed by research on burnout and productivity, this is your permission to prioritize real downtime. Your future self, refreshed and focused, will thank you.
Sometimes the bravest act isn’t pushing through — it’s recognizing when a role, relationship, or routine no longer serves you and having the courage to change direction. Holding on because of time invested or fear of disappointing others only makes the journey harder. Your value lies in choosing better for yourself and your future.
My son reminded me at dinner that the word spell once meant to speak with intention—to shape the world with words. That’s exactly what assistants do when they speak up. You don’t have to be the loudest voice in the room, but never doubt the power of your perspective. Your words carry weight. Use them.
When an assistant came prepared to her annual review—with impact stats, a development plan, and aligned training—her manager’s first response was, “Oh… you want a pay rise?” She didn’t. She wanted to evolve. The confusion between pay, promotion, and development is holding back careers—and businesses. Here’s why training isn’t a perk anymore. It’s survival.