If your product or service is a perfect fit for the global administrative profession, we offer a rare opportunity to connect with 150,000 engaged assistants through exclusive marketing and sponsorship options—carefully curated for impact and reach.
Author: Lucy Brazier OBE
Partner with the World’s Leading Network for Administrative Professionals
With a global database of 150,000 highly engaged administrative professionals, we offer a unique opportunity to connect with the world’s top assistants through trusted, targeted marketing. From live events in five countries to high-impact newsletters and standalone campaigns, our carefully curated audience is ready to hear from brands they can trust.
Why Smart Businesses Are Prioritising Development Over Pay Rises—and How You Can Benefit
As economic pressures mount, many businesses are opting to invest in employee learning and development instead of salary increases. Here’s why—and how you can turn this trend into a growth opportunity for your career.
How Automation Is Empowering Assistants to Become Strategic Partners
Automation isn’t about replacing assistants—it’s about freeing them from repetitive tasks to focus on strategic work that delivers real business value. Assistants who embrace automation tools are elevating their roles and becoming indispensable partners to their executives.
Mean Girl Behaviour Has No Place in the Office: Stand Up to Workplace Bullying
If you dread Monday mornings because of toxic workplace dynamics, you’re not alone—and you’re not overreacting. Bullying, exclusion, and cliques aren’t just schoolyard issues; they cause real harm in professional environments. It’s time to speak up, stand together, and make it stop.
Are You Ready to Step Into Your Full Potential as an Assistant? It Starts with a Growth Mindset
Stepping into your full potential as an assistant requires grit, adaptability, and a growth mindset—the belief that your abilities can evolve through effort and learning. Here’s how embracing this mindset can elevate your impact and career.
Still Seeing Admins as a Resource, Not Talent? It’s Costing You
After speaking to assistants at global organizations, one thing is clear: underutilizing administrative professionals is a missed opportunity that directly affects your bottom line. It’s time to shift from viewing admin work as a job to recognizing it as a strategic career—and the Global Skills Matrix shows you how.
If You Don’t Have an Assistant, You Are One: The Real Cost of DIY Executive Tasks
Entrepreneur Jeff Hoffman famously illustrated the simple economics of hiring an assistant with a story about a $500-an-hour heart surgeon scheduling his own calendar. The lesson? When high-value executives handle tasks that could be delegated, the business pays a premium for the wrong person to do the job.