There’s been plenty of debate around whether the term “strategic business partner” is just a shiny new label for assistants. But when fully embraced, this role becomes transformational. From aligning goals and managing execution to protecting leaders’ time and driving measurable ROI, assistants operating at this level aren’t just supporting the business—they’re powering it.
Category: Partnership
What to Do When You’re Ready to Evolve—But Your Executive Isn’t
One of the questions that I’ve been asked most this year is, what you should do when you are ready to evolve but your executive isn’t. The administrative profession is in a definite state of evolution, with assistants taking on 30% more strategic work that adds greater value to their organisations. But what if your […]
The Silent Language: Mastering Body Language as an Executive Assistant
Effective communication goes beyond words. For executive assistants, mastering body language is key to understanding and anticipating your executive’s needs. Learn how to interpret subtle non-verbal cues to elevate your support and strengthen your working relationship.
Reach 150,000 Administrative Professionals Worldwide with Executive Support Media
Looking to connect with 150,000+ administrative professionals worldwide? We offer exclusive, high-impact marketing and sponsorship opportunities through the most trusted publication in the profession. Here’s how to partner with us.
Want to Reach 150,000 Executive Assistants Worldwide?
If your product or service is a perfect fit for the global administrative profession, we offer a rare opportunity to connect with 150,000 engaged assistants through exclusive marketing and sponsorship options—carefully curated for impact and reach.
Partner with the World’s Leading Network for Administrative Professionals
With a global database of 150,000 highly engaged administrative professionals, we offer a unique opportunity to connect with the world’s top assistants through trusted, targeted marketing. From live events in five countries to high-impact newsletters and standalone campaigns, our carefully curated audience is ready to hear from brands they can trust.
Mean Girl Behaviour Has No Place in the Office: Stand Up to Workplace Bullying
If you dread Monday mornings because of toxic workplace dynamics, you’re not alone—and you’re not overreacting. Bullying, exclusion, and cliques aren’t just schoolyard issues; they cause real harm in professional environments. It’s time to speak up, stand together, and make it stop.
Still Seeing Admins as a Resource, Not Talent? It’s Costing You
After speaking to assistants at global organizations, one thing is clear: underutilizing administrative professionals is a missed opportunity that directly affects your bottom line. It’s time to shift from viewing admin work as a job to recognizing it as a strategic career—and the Global Skills Matrix shows you how.
If You Don’t Have an Assistant, You Are One: The Real Cost of DIY Executive Tasks
Entrepreneur Jeff Hoffman famously illustrated the simple economics of hiring an assistant with a story about a $500-an-hour heart surgeon scheduling his own calendar. The lesson? When high-value executives handle tasks that could be delegated, the business pays a premium for the wrong person to do the job.
Why Executives Need Training Too: Unlocking the Full Potential of the EA–Leader Partnership
Executive assistants are often underutilised not because of a lack of capability, but due to a lack of understanding from the leaders they support. By training executives to better leverage the strategic value of their EAs, organisations can dramatically boost productivity, efficiency, and collaboration across the board.