Celebrate Administrative Professionals Month with Our Biggest Giveaway Ever! $100,000 GIVEAWAY BONANZA
Celebrate Administrative Professionals Month with Our Biggest Giveaway Ever! $100,000 GIVEAWAY BONANZA
Celebrate Administrative Professionals Month with Our Biggest Giveaway Ever! $100,000 GIVEAWAY BONANZA
Celebrate Administrative Professionals Month with Our Biggest Giveaway Ever! $100,000 GIVEAWAY BONANZA
Celebrate Administrative Professionals Month with Our Biggest Giveaway Ever! $100,000 GIVEAWAY BONANZA
Celebrate Administrative Professionals Month with Our Biggest Giveaway Ever! $100,000 GIVEAWAY BONANZA
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Executive Support Insights

 

Discover the latest insights from Lucy Brazier OBE into the evolution, empowerment, and future of the administrative profession.

 

Administrative Profession Strategic Business Partner March 31, 2025

Maximizing the Assistant’s Potential: Why Leadership Needs to Step Up

While assistants are trained to add immense value to their organizations, many still feel underutilized and misunderstood. With 58% of assistants feeling they aren’t being used effectively, it’s clear that leadership and HR need to recognize the ROI of a well-structured administrative function. When businesses truly understand how to leverage their assistants, productivity and efficiency soar.
Administrative Profession Goal Setting Hybrid Working March 27, 2025

The Hidden Cost of Overloaded Assistants: Why Saying “No” is Essential

Many assistants are struggling with unsustainable workloads, especially when supporting multiple executives. Burnout is rising, and the ability to manage time effectively is being stretched too thin. If you’re feeling overwhelmed, a time audit can help you gain clarity and advocate for better workload management. Plus, learning to say “no”—firmly and effectively—can be a game-changer in maintaining balance.
Administrative Profession Strategic Business Partner March 26, 2025

The Best Investment You Can Make: Hiring an Assistant

Thirteen years ago, I launched my business, pouring every ounce of energy into its success. But no matter how hard I worked, 24 hours was never enough. The real breakthrough came when I realized that not hiring an assistant was costing me more than I thought. Investing in support wasn’t an expense—it was the key to unlocking my full potential.

Join me on April 24 for a free webinar where I’ll share how leveraging your assistant’s skills can boost efficiency, increase productivity, and drive cost savings straight to your bottom line.

🔗 Book your free place now: https://lnkd.in/eYFqSjEx
Administrative Profession AI & Automation March 25, 2025

The Evolution of the Assistant Role: From Secretary to Administrative Business Partner

The late 20th century saw a transformation in office roles with the rise of personal computers and technology, leading to the shift from “secretary” to “assistant.” Today, the term “executive assistant” is widely used for senior roles, while “administrative assistant” covers a broad range of office tasks. With AI reshaping the workplace, another shift is underway—toward “administrative business partner,” reflecting a more strategic role. However, in many parts of the world, “secretary” remains the standard term.
Administrative Profession March 24, 2025

Being an Assistant Is a Career—Not Just a Job

Many assistants have faced the question: “What do you want to be when you grow up?” For most, this isn’t just a stepping stone—it’s a career of choice. The role of an assistant requires exceptional skill, discretion, and emotional intelligence. Whether you’re an administrative or executive assistant, your work is critical to business success. It’s time to shift the narrative and recognize the assistant profession for what it truly is—a strategic and valued career path.
Administrative Profession Culture & Events March 21, 2025

Standing Out in Interviews: The Power of Authenticity

The job market is tough, and many professionals struggle to stand out in interviews. While it may be tempting to shape yourself into what you think a company wants, the best approach is to be authentically you. The goal is to find a role where you truly fit—both in culture and skillset. Trying to be something you’re not is exhausting and unsustainable. Confidence in who you are will lead you to the right opportunity. The right job for you is out there, and it will come when you stay true to yourself.
Administrative Profession Strategic Business Partner March 20, 2025

Assistants as Strategic Assets: Shifting the Perception from Cost to Investment

Viewing an assistant as a cost rather than an investment is a fundamental misunderstanding of their role. Assistants enable executives to focus on high-value tasks, optimize workflow efficiency, and reduce stress—all of which contribute directly to business growth. Their specialized skills, from process implementation to project management, drive productivity and profitability. However, spreading assistants too thin diminishes their impact. When utilized correctly, every hour they save for a manager translates directly to the bottom line. It’s time to position assistants as strategic assets rather than overhead costs.
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