For many entrepreneurs, hiring an assistant feels like a luxury they can’t afford—until they do. Delegating administrative tasks frees up vital time for strategic growth, making an assistant not an expense, but an investment in success.
For many entrepreneurs, hiring an assistant feels like a luxury they can’t afford—until they do. Delegating administrative tasks frees up vital time for strategic growth, making an assistant not an expense, but an investment in success.
While collaboration tools like Microsoft Teams have their place, email remains the gold standard for assistants managing external communications. Its formality, traceability, prioritization capabilities, and respect for workflow boundaries keep it at the top of the list for executive support professionals.
Today’s executive assistants are no longer confined to traditional admin duties. By embracing project management and data analysis, EAs are evolving into strategic assets—driving efficiency, delivering insights, and playing a key role in organizational success.
As the workplace continues to transform, executive assistants are stepping into dynamic new roles beyond traditional administrative support. From managing projects to analyzing data, EAs are becoming strategic partners in business success—leveraging technology, streamlining processes, and driving informed decision-making.
The administrative profession is the largest employer of women globally, yet it remains one of the most undervalued. With no clear career path, training, or leadership, half a billion professionals are being overlooked. It’s time to unlock their full potential—and see measurable impact on your bottom line.
Think about it—your working life is the biggest slice of your lifetime.
A small part is spent in education. Another tiny sliver is retirement (if you even get there). But in the middle? That’s your career. That’s where you spend most of your life.
So if your answer to “When were you last highly motivated?” is “…not recently,” it’s time for a reset.
You deserve a path that energises you. Whether it’s reigniting passion for your current role or finding something completely new—you don’t have to be stuck.
Go do the thing that makes your heart sing. Life’s too short not to.