There’s been plenty of debate around whether the term “strategic business partner” is just a shiny new label for assistants. But when fully embraced, this role becomes transformational. From aligning goals and managing execution to protecting leaders’ time and driving measurable ROI, assistants operating at this level aren’t just supporting the business—they’re powering it.
One of the questions that I’ve been asked most this year is, what you should do when you are ready to evolve but your executive isn’t. The administrative profession is in a definite state of evolution, with assistants taking on 30% more strategic work that adds greater value to their organisations. But what if your […]
While clearing out some office shelves this week, I stumbled across Volume 1, Issue 1 of Executive Secretary Magazine—the very first edition, published in 1989. The topics? Technology, partnership working, assertiveness, and stress. Sound familiar? Thirty-five years later, the landscape may have changed, but the challenges remain strikingly similar. A timely reminder of how far we’ve come—and how far we still have to go.
After seeing Wicked in the West End, I couldn’t help but reflect on how much this show mirrors real life—especially for women navigating leadership, bravery, and finding the courage to speak up. From Glinda’s charm to Elphaba’s defiance, there’s something powerful we can all take away. If you haven’t seen it yet, I highly recommend it!
If the pace of work feels like it’s constantly accelerating, you’re not alone. For executive assistants, thriving in a high-speed environment requires smart planning, tech-savviness, and resilience. These practical strategies will help you stay focused, productive, and well—without burning out.
Effective communication goes beyond words. For executive assistants, mastering body language is key to understanding and anticipating your executive’s needs. Learn how to interpret subtle non-verbal cues to elevate your support and strengthen your working relationship.
Looking to connect with 150,000+ administrative professionals worldwide? We offer exclusive, high-impact marketing and sponsorship opportunities through the most trusted publication in the profession. Here’s how to partner with us.
An executive without an assistant is a high-value asset working below their potential. When assistants are positioned as strategic partners, the return is exponential. This post explores how the right support unlocks executive performance—and why it’s time businesses stop seeing assistants as optional.
If your product or service is a perfect fit for the global administrative profession, we offer a rare opportunity to connect with 150,000 engaged assistants through exclusive marketing and sponsorship options—carefully curated for impact and reach.
With a global database of 150,000 highly engaged administrative professionals, we offer a unique opportunity to connect with the world’s top assistants through trusted, targeted marketing. From live events in five countries to high-impact newsletters and standalone campaigns, our carefully curated audience is ready to hear from brands they can trust.