Despite persistent myths, Executive Assistants are not just tactical support — they’re already playing strategic roles in high-performing companies. With AI automating logistical tasks, EAs are shifting toward project management, data analysis, and internal communications. It’s time we stop reducing them to booking systems and start recognising their true value as strategic partners.
assistant evolution
What to Do When You’re Ready to Evolve—But Your Executive Isn’t
One of the questions that I’ve been asked most this year is, what you should do when you are ready to evolve but your executive isn’t. The administrative profession is in a definite state of evolution, with assistants taking on 30% more strategic work that adds greater value to their organisations. But what if your […]
The Evolution of the Assistant Role: From Secretary to Administrative Business Partner
The late 20th century saw a transformation in office roles with the rise of personal computers and technology, leading to the shift from “secretary” to “assistant.” Today, the term “executive assistant” is widely used for senior roles, while “administrative assistant” covers a broad range of office tasks. With AI reshaping the workplace, another shift is underway—toward “administrative business partner,” reflecting a more strategic role. However, in many parts of the world, “secretary” remains the standard term.
Embracing Change: The Key to Thriving as a Modern-Day Assistant
The administrative profession is evolving rapidly, and those who embrace change will thrive. While some assistants resist these shifts, hoping to stay in their comfort zones, the reality is that adaptability is key to staying relevant and impactful. From moving beyond reactive tasks to mastering new technologies, every change presents an opportunity for growth. Let’s support each other through this transformation—share your stories of adaptation, success, and resilience. Together, we are shaping the future of this